ActiveCampaign vs MailerLite: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
ActiveCampaign is a marketing automation platform. Price depends on the plan and your number of contacts; every plan includes Active Intelligence credits.
MailerLite is an email marketing platform. Every paid plan gets the full feature set; you pay more for a bigger list or more sending.
Listed A to Z, from activecampaign.com and mailerlite.com. Every figure below is quoted from those pages.
- Main price table
- Starter, Plus, Pro, Enterprise
- Free option
- None in the published plan table
- Published prices
- Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo.
- Main price table
- Free, Comfort, Power
- Free option
- Free plan up to 250 subscribers and 2,500 monthly emails
- Published prices
- Free up to 250 subscribers; Comfort $10.80/mo and Power $22.50/mo yearly at 500 subscribers ($12, $25 monthly).
How we checked: Prices quoted from each official pricing page: ActiveCampaign checked Nov 10, 2026, MailerLite checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. ActiveCampaign lists 4 entries (Starter, Plus, Pro, Enterprise); MailerLite lists 3 (Free, Comfort, Power).
- Lowest listed paid tier. ActiveCampaign: Starter $15/month (yearly, 1,000 contacts). MailerLite: Comfort $10.80/mo, billed yearly. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. ActiveCampaign: none in the published plan table. MailerLite: Free plan up to 250 subscribers and 2,500 monthly emails.
- How prices are quoted. ActiveCampaign: “Plans (1,000 contacts, billed yearly)”. MailerLite: “Plans (USD, 500 subscribers)”.
ActiveCampaign plans and prices
| Plan | Starts at | Includes |
|---|---|---|
| Starter | $15/month | 10,000 email sends/month, 1 user seat, multi-step automation, 250+ templates, 15 active business goals |
| Plus | $49/month | 10,000 email sends/month, 1 user seat, cross-channel marketing, generative AI, landing pages, 25 active business goals |
| Pro | $79/month | 12,000 email sends/month, 3 user seats, predictive sending, conditional content, advanced segmentation, attribution, 200 active business goals |
| Enterprise | $145/month | 15,000 email sends/month, 5 user seats, SSO and HIPAA support, custom objects, premium CRM integrations, dedicated account team, uptime SLA |
The page lets you pick 1,000 to more than 50,000 contacts; prices rise with contacts. ActiveCampaign offers a 30-day money-back guarantee on results.
From activecampaign.com, checked Nov 10, 2026. Full breakdown: ActiveCampaign pricing.
MailerLite plans and prices
| Plan | Billed yearly | Billed monthly | Sending |
|---|---|---|---|
| Free | $0 | $0 | Up to 250 subscribers, 2,500 monthly emails |
| Comfort | $10.80/month ($129.60 billed yearly) | $12/month | 5,000 monthly emails; 3 user seats |
| Power | $22.50/month ($270.00 billed yearly) | $25/month | Unlimited monthly emails |
Prices rise with subscriber count; for 200K+ subscribers MailerLite offers a chat with its team. Try everything free for 14 days, no credit card required.
From mailerlite.com, checked Nov 10, 2026. Full breakdown: MailerLite pricing.
FAQ
How much does ActiveCampaign cost?
Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo. (checked Nov 10, 2026).
How much does MailerLite cost?
Free up to 250 subscribers; Comfort $10.80/mo and Power $22.50/mo yearly at 500 subscribers ($12, $25 monthly). (checked Nov 10, 2026).
Do ActiveCampaign and MailerLite have a free option?
ActiveCampaign: none in the published plan table. MailerLite: Free plan up to 250 subscribers and 2,500 monthly emails.
What is the cheapest paid plan, ActiveCampaign or MailerLite?
Lowest listed paid tier: ActiveCampaign Starter $15/month (yearly, 1,000 contacts); MailerLite Comfort $10.80/mo, billed yearly (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, ActiveCampaign or MailerLite?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: activecampaign.com (checked Nov 10, 2026) and mailerlite.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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