ActiveCampaign vs Omnisend: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
ActiveCampaign is a marketing automation platform. Price depends on the plan and your number of contacts; every plan includes Active Intelligence credits.
Omnisend is an email and SMS marketing platform for ecommerce stores. Price depends on the plan and your list size.
Listed A to Z, from activecampaign.com and omnisend.com. Every figure below is quoted from those pages.
- Main price table
- Starter, Plus, Pro, Enterprise
- Free option
- None in the published plan table
- Published prices
- Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo.
- Main price table
- Free, Standard, Pro
- Free option
- Free plan: 250 contacts, 500 monthly emails
- Published prices
- Free up to 250 contacts; Standard $11.20/mo and Pro $41.30/mo at 500 contacts when paying 3 months upfront.
How we checked: Prices quoted from each official pricing page: ActiveCampaign checked Nov 10, 2026, Omnisend checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. ActiveCampaign lists 4 entries (Starter, Plus, Pro, Enterprise); Omnisend lists 3 (Free, Standard, Pro).
- Lowest listed paid tier. ActiveCampaign: Starter $15/month (yearly, 1,000 contacts). Omnisend: Standard $11.20/mo (paying 3 months upfront, 500 contacts). Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. ActiveCampaign: none in the published plan table. Omnisend: Free plan: 250 contacts, 500 monthly emails.
- How prices are quoted. ActiveCampaign: “Plans (1,000 contacts, billed yearly)”. Omnisend: “Plans (USD, 251-500 contacts)”.
ActiveCampaign plans and prices
| Plan | Starts at | Includes |
|---|---|---|
| Starter | $15/month | 10,000 email sends/month, 1 user seat, multi-step automation, 250+ templates, 15 active business goals |
| Plus | $49/month | 10,000 email sends/month, 1 user seat, cross-channel marketing, generative AI, landing pages, 25 active business goals |
| Pro | $79/month | 12,000 email sends/month, 3 user seats, predictive sending, conditional content, advanced segmentation, attribution, 200 active business goals |
| Enterprise | $145/month | 15,000 email sends/month, 5 user seats, SSO and HIPAA support, custom objects, premium CRM integrations, dedicated account team, uptime SLA |
The page lets you pick 1,000 to more than 50,000 contacts; prices rise with contacts. ActiveCampaign offers a 30-day money-back guarantee on results.
From activecampaign.com, checked Nov 10, 2026. Full breakdown: ActiveCampaign pricing.
Omnisend plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | $0/mo, no credit card required | 500 monthly emails, 250 contacts, 500 web push notifications |
| Standard | $48.00 for 3 months ($33.60 today with 30% off for paying 3 months upfront; shown as $11.20/mo) | 6,000 emails/mo, 500 contacts, unlimited web push; Omnisend Agent (2 tools) |
| Pro | $177.00 for 3 months ($123.90 today with 30% off; shown as $41.30/mo) | Unlimited monthly emails, 2,500 contacts, unlimited web push; Omnisend Agent Pro (5 tools); SMS from $0.007 |
After the 3 upfront months you are billed monthly. Pro can add global SMS credits (example shown: $50/mo for 5,882 SMS, $0.0085/SMS). Prices rise with list size.
From omnisend.com, checked Nov 10, 2026. Full breakdown: Omnisend pricing.
FAQ
How much does ActiveCampaign cost?
Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo. (checked Nov 10, 2026).
How much does Omnisend cost?
Free up to 250 contacts; Standard $11.20/mo and Pro $41.30/mo at 500 contacts when paying 3 months upfront. (checked Nov 10, 2026).
Do ActiveCampaign and Omnisend have a free option?
ActiveCampaign: none in the published plan table. Omnisend: Free plan: 250 contacts, 500 monthly emails.
What is the cheapest paid plan, ActiveCampaign or Omnisend?
Lowest listed paid tier: ActiveCampaign Starter $15/month (yearly, 1,000 contacts); Omnisend Standard $11.20/mo (paying 3 months upfront, 500 contacts) (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, ActiveCampaign or Omnisend?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: activecampaign.com (checked Nov 10, 2026) and omnisend.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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