Amazon SES vs SMTP2GO: developer API pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Amazon Simple Email Service (SES) is AWS’s email sending API. It now has three plans, each with a per-1,000-email rate that falls at higher monthly volumes.
SMTP2GO is an email delivery service (SMTP relay and API) for transactional and bulk email. Plans are sized by monthly email volume.
Listed A to Z, from aws.amazon.com and smtp2go.com. Every figure below is quoted from those pages.
- Main price table
- 0 to 10 million, 10 to 100 million, Over 100 million, Monthly plan fee (per account, per region)
- Free option
- None in the published plan table
- Published prices
- Essentials from $0.16 per 1,000 emails, Pro $0.22, Enterprise $0.23, with lower rates above 10M emails a month.
- Main price table
- Free, Starter, Professional
- Free option
- Free: $0
- Published prices
- Free 1,000 emails/mo, Starter $15/mo for 10,000, Professional $75/mo for 100,000 (monthly billing).
How we checked: Prices quoted from each official pricing page: Amazon SES checked Nov 10, 2026, SMTP2GO checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Amazon SES lists 4 entries (0 to 10 million, 10 to 100 million, Over 100 million, Monthly plan fee (per account, per region)); SMTP2GO lists 3 (Free, Starter, Professional).
- Free option. Amazon SES: none in the published plan table. SMTP2GO: Free: $0.
- How prices are quoted. Amazon SES: “Outbound email, per 1,000 emails”. SMTP2GO: “Plans”.
Amazon SES plans and prices
| Monthly volume | Essentials | Pro | Enterprise |
|---|---|---|---|
| 0 to 10 million | $0.16 | $0.22 | $0.23 |
| 10 to 100 million | $0.14 | $0.17 | $0.18 |
| Over 100 million | $0.11 | $0.12 | $0.13 |
| Monthly plan fee (per account, per region) | None | $105 | $500 |
Volume tiers apply marginally. AWS says new accounts start on Essentials from July 21, 2026.
From aws.amazon.com, checked Nov 10, 2026. Full breakdown: Amazon SES pricing.
SMTP2GO plans and prices
| Plan | Billed monthly | Billed annually | Emails per month | Extra emails |
|---|---|---|---|---|
| Free | $0 | $0 | 1,000 (limited to 200/day) | Not permitted |
| Starter | $15/mo | $150/year | 10,000 | $1.20 per thousand |
| Professional | $75/mo | $750/year | 100,000 | $0.85 per thousand |
Prices in USD as shown at the page's default volume setting. The page has a volume slider, so higher volumes are priced separately. Free includes 5 days of email reporting and ticket support only; Starter and Professional include 30 days of reporting and ticket/chat/phone support. Professional adds a dedicated IP address and email testing tools.
From smtp2go.com, checked Nov 10, 2026. Full breakdown: SMTP2GO pricing.
FAQ
How much does Amazon SES cost?
Essentials from $0.16 per 1,000 emails, Pro $0.22, Enterprise $0.23, with lower rates above 10M emails a month. (checked Nov 10, 2026).
How much does SMTP2GO cost?
Free 1,000 emails/mo, Starter $15/mo for 10,000, Professional $75/mo for 100,000 (monthly billing). (checked Nov 10, 2026).
Do Amazon SES and SMTP2GO have a free option?
Amazon SES: none in the published plan table. SMTP2GO: Free: $0.
Which is better, Amazon SES or SMTP2GO?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: aws.amazon.com (checked Nov 10, 2026) and smtp2go.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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