beehiiv vs Ghost: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
beehiiv is a newsletter platform; every plan includes a newsletter, website, podcast, community and digital products.
Ghost is an open-source publishing platform for blogs, newsletters and paid memberships. Ghost(Pro) is its hosted service, priced by plan and audience size.
Listed A to Z, from beehiiv.com and ghost.org. Every figure below is quoted from those pages.
- Main price table
- Free, Lite, Pro, Enterprise
- Free option
- Free plan up to 2,500 subscribers
- Published prices
- Free up to 2,500 subscribers; Lite $49/mo and Pro $95/mo billed yearly at 1,000 subscribers; Enterprise custom.
- Main price table
- Starter, Publisher, Business, Custom
- Free option
- Starter: $15/month
- Published prices
- Starter $15/mo, Publisher $29/mo, Business $199/mo billed yearly, Custom plans. No payment fees on paid subscriptions.
How we checked: Prices quoted from each official pricing page: beehiiv checked Nov 10, 2026, Ghost checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. beehiiv lists 4 entries (Free, Lite, Pro, Enterprise); Ghost lists 4 (Starter, Publisher, Business, Custom).
- Lowest listed paid tier. beehiiv: Lite $49/mo (yearly, 1,000 subscribers). Ghost: Starter $15/mo. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. beehiiv: Free plan up to 2,500 subscribers. Ghost: Starter: $15/month.
- How prices are quoted. beehiiv: “Plans (1,000 subscribers, billed yearly)”. Ghost: “Ghost(Pro) plans (billed yearly)”.
beehiiv plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | $0, free forever | Up to 2,500 subscribers, unlimited email sends, landing pages, recommendation network, API and integrations; 1 team seat |
| Lite | $49/mo | Up to 100,000 subscribers; paid subscriptions (0% take rate), ad monetization, automations, beehiiv MCP, polls, A/B testing; 2 team seats |
| Pro | $95/mo | Up to 250,000 subscribers; remove beehiiv branding, webinars and coaching, advanced analytics, webhooks, dynamic content, 24/7 priority support; 10 team seats |
| Enterprise | Custom (contact sales) | SSO/SAML, dedicated IPs, customer success manager, concierge onboarding, custom rate limits; unlimited seats |
Prices shown are for 1,000 subscribers with yearly billing; a monthly option is also offered. Lite and Pro can be tried free with no credit card.
From beehiiv.com, checked Nov 10, 2026. Full breakdown: beehiiv pricing.
Ghost plans and prices
| Plan | Price | Includes |
|---|---|---|
| Starter | $15/month | 1 staff user; website, free custom domain, email newsletter; 1,000 members |
| Publisher | $29/month | 3 staff users; custom themes; paid subscriptions; 1,000 members |
| Business | $199/month | 15 staff users; priority support; 10,000 members |
| Custom | Custom | Unlimited staff and members; dedicated IP; 99.9% uptime SLA |
Prices as displayed with yearly billing at the default audience setting. Ghost says it takes no payment fees.
From ghost.org, checked Nov 10, 2026. Full breakdown: Ghost pricing.
FAQ
How much does beehiiv cost?
Free up to 2,500 subscribers; Lite $49/mo and Pro $95/mo billed yearly at 1,000 subscribers; Enterprise custom. (checked Nov 10, 2026).
How much does Ghost cost?
Starter $15/mo, Publisher $29/mo, Business $199/mo billed yearly, Custom plans. No payment fees on paid subscriptions. (checked Nov 10, 2026).
Do beehiiv and Ghost have a free option?
beehiiv: Free plan up to 2,500 subscribers. Ghost: Starter: $15/month.
What is the cheapest paid plan, beehiiv or Ghost?
Lowest listed paid tier: beehiiv Lite $49/mo (yearly, 1,000 subscribers); Ghost Starter $15/mo (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, beehiiv or Ghost?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: beehiiv.com (checked Nov 10, 2026) and ghost.org (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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