Brevo vs Kit: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Brevo (formerly Sendinblue) sells email marketing, SMS and transactional email. Its marketing plans are priced monthly, with a 10% discount for yearly billing.
Kit (formerly ConvertKit) is an email marketing platform for creators: newsletters, automations, landing pages and digital product sales.
Listed A to Z, from brevo.com and kit.com. Every figure below is quoted from those pages.
- Main price table
- Free, Starter, Standard, Professional
- Free option
- Free: $0
- Published prices
- Free plan, Starter $9/month, Standard $18/month, Professional $499/month, about 10% less on yearly billing.
- Main price table
- Free, Creator, Pro
- Free option
- Free plan up to 10,000 subscribers
- Published prices
- Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers.
How we checked: Prices quoted from each official pricing page: Brevo checked Nov 10, 2026, Kit checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Brevo lists 4 entries (Free, Starter, Standard, Professional); Kit lists 3 (Free, Creator, Pro).
- Lowest listed paid tier. Brevo: Starter $8.08/mo, yearly billing. Kit: Creator $33/mo. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Brevo: Free: $0. Kit: Free plan up to 10,000 subscribers.
- How prices are quoted. Brevo: “Marketing plans”. Kit: “Plans (1,000 email subscribers, pay yearly)”.
Brevo plans and prices
| Plan | Monthly billing | Yearly billing | Includes |
|---|---|---|---|
| Free | $0 | $0 | Free forever, no card needed |
| Starter | $9/month | $8.08/month | From 5,000 emails per month |
| Standard | $18/month | $16.17/month | Marketing automation, A/B testing, advanced reporting |
| Professional | $499/month | $449.08/month | From 150,000 emails per month; WhatsApp, popups and push channels |
From brevo.com, checked Nov 10, 2026. Full breakdown: Brevo pricing.
Kit plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | $0/mo | Free up to 10,000 subscribers; unlimited landing pages, forms and broadcasts |
| Creator | $33/mo | $390 billed yearly; unlimited visual automations and sequences |
| Pro | $50/mo (shown against $66) | $593 billed first year with an extra 25% off the first year; renews at the standard rate |
Paying yearly saves 17%. Paid plans have a 14-day free trial, no credit card required. Prices rise with subscriber count.
From kit.com, checked Nov 10, 2026. Full breakdown: Kit pricing.
FAQ
How much does Brevo cost?
Free plan, Starter $9/month, Standard $18/month, Professional $499/month, about 10% less on yearly billing. (checked Nov 10, 2026).
How much does Kit cost?
Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers. (checked Nov 10, 2026).
Do Brevo and Kit have a free option?
Brevo: Free: $0. Kit: Free plan up to 10,000 subscribers.
What is the cheapest paid plan, Brevo or Kit?
Lowest listed paid tier: Brevo Starter $8.08/mo, yearly billing; Kit Creator $33/mo (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Brevo or Kit?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: brevo.com (checked Nov 10, 2026) and kit.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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