Brevo vs Mailchimp: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Brevo (formerly Sendinblue) sells email marketing, SMS and transactional email. Its marketing plans are priced monthly, with a 10% discount for yearly billing.
Mailchimp is an email and SMS marketing platform. Paid plan prices start at the amounts below and rise with the number of contacts you have.
Listed A to Z, from brevo.com and mailchimp.com. Every figure below is quoted from those pages.
- Main price table
- Free, Starter, Standard, Professional
- Free option
- Free: $0
- Published prices
- Free plan, Starter $9/month, Standard $18/month, Professional $499/month, about 10% less on yearly billing.
- Main price table
- Free, Essentials, Standard, Premium
- Free option
- Free plan for under 250 contacts
- Published prices
- Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts.
How we checked: Prices quoted from each official pricing page: Brevo checked Nov 10, 2026, Mailchimp checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Brevo lists 4 entries (Free, Starter, Standard, Professional); Mailchimp lists 4 (Free, Essentials, Standard, Premium).
- Lowest listed paid tier. Brevo: Starter $8.08/mo, yearly billing. Mailchimp: Essentials $13/mo. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Brevo: Free: $0. Mailchimp: Free plan for under 250 contacts.
- How prices are quoted. Brevo: “Marketing plans”. Mailchimp: “Plans (USD)”.
Brevo plans and prices
| Plan | Monthly billing | Yearly billing | Includes |
|---|---|---|---|
| Free | $0 | $0 | Free forever, no card needed |
| Starter | $9/month | $8.08/month | From 5,000 emails per month |
| Standard | $18/month | $16.17/month | Marketing automation, A/B testing, advanced reporting |
| Professional | $499/month | $449.08/month | From 150,000 emails per month; WhatsApp, popups and push channels |
From brevo.com, checked Nov 10, 2026. Full breakdown: Brevo pricing.
Mailchimp plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Under 250 contacts; sending is paused if the contact or email send limit is exceeded |
| Essentials | Starts at $13/month | Free for 14 days; testing and scheduling features |
| Standard | Starts at $20/month | Free for 14 days; automations, personalization and optimization tools |
| Premium | Starts at $350/month | Offer shown: $297.50 per month for 12 months; unlimited contacts and priority support |
"Save 15% on 5,000+ contacts" is shown on the paid plans. Overages apply if the contact or email send limit is exceeded. SMS is an add-on to paid plans in select countries. For more than 250,000 contacts, Mailchimp says to contact sales.
From mailchimp.com, checked Nov 10, 2026. Full breakdown: Mailchimp pricing.
FAQ
How much does Brevo cost?
Free plan, Starter $9/month, Standard $18/month, Professional $499/month, about 10% less on yearly billing. (checked Nov 10, 2026).
How much does Mailchimp cost?
Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts. (checked Nov 10, 2026).
Do Brevo and Mailchimp have a free option?
Brevo: Free: $0. Mailchimp: Free plan for under 250 contacts.
What is the cheapest paid plan, Brevo or Mailchimp?
Lowest listed paid tier: Brevo Starter $8.08/mo, yearly billing; Mailchimp Essentials $13/mo (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Brevo or Mailchimp?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: brevo.com (checked Nov 10, 2026) and mailchimp.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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