Brevo vs SMTP2GO: developer API pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Brevo (formerly Sendinblue) sells email marketing, SMS and transactional email. Its marketing plans are priced monthly, with a 10% discount for yearly billing.
SMTP2GO is an email delivery service (SMTP relay and API) for transactional and bulk email. Plans are sized by monthly email volume.
Listed A to Z, from brevo.com and smtp2go.com. Every figure below is quoted from those pages.
- Main price table
- Free, Starter, Standard, Professional
- Free option
- Free: $0
- Published prices
- Free plan, Starter $9/month, Standard $18/month, Professional $499/month, about 10% less on yearly billing.
- Main price table
- Free, Starter, Professional
- Free option
- Free: $0
- Published prices
- Free 1,000 emails/mo, Starter $15/mo for 10,000, Professional $75/mo for 100,000 (monthly billing).
How we checked: Prices quoted from each official pricing page: Brevo checked Nov 10, 2026, SMTP2GO checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Brevo lists 4 entries (Free, Starter, Standard, Professional); SMTP2GO lists 3 (Free, Starter, Professional).
- Lowest listed paid tier. Brevo: Starter $8.08/mo, yearly billing. SMTP2GO: Starter $15/mo, billed monthly. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Brevo: Free: $0. SMTP2GO: Free: $0.
- How prices are quoted. Brevo: “Marketing plans”. SMTP2GO: “Plans”.
Brevo plans and prices
| Plan | Monthly billing | Yearly billing | Includes |
|---|---|---|---|
| Free | $0 | $0 | Free forever, no card needed |
| Starter | $9/month | $8.08/month | From 5,000 emails per month |
| Standard | $18/month | $16.17/month | Marketing automation, A/B testing, advanced reporting |
| Professional | $499/month | $449.08/month | From 150,000 emails per month; WhatsApp, popups and push channels |
From brevo.com, checked Nov 10, 2026. Full breakdown: Brevo pricing.
SMTP2GO plans and prices
| Plan | Billed monthly | Billed annually | Emails per month | Extra emails |
|---|---|---|---|---|
| Free | $0 | $0 | 1,000 (limited to 200/day) | Not permitted |
| Starter | $15/mo | $150/year | 10,000 | $1.20 per thousand |
| Professional | $75/mo | $750/year | 100,000 | $0.85 per thousand |
Prices in USD as shown at the page's default volume setting. The page has a volume slider, so higher volumes are priced separately. Free includes 5 days of email reporting and ticket support only; Starter and Professional include 30 days of reporting and ticket/chat/phone support. Professional adds a dedicated IP address and email testing tools.
From smtp2go.com, checked Nov 10, 2026. Full breakdown: SMTP2GO pricing.
FAQ
How much does Brevo cost?
Free plan, Starter $9/month, Standard $18/month, Professional $499/month, about 10% less on yearly billing. (checked Nov 10, 2026).
How much does SMTP2GO cost?
Free 1,000 emails/mo, Starter $15/mo for 10,000, Professional $75/mo for 100,000 (monthly billing). (checked Nov 10, 2026).
Do Brevo and SMTP2GO have a free option?
Brevo: Free: $0. SMTP2GO: Free: $0.
What is the cheapest paid plan, Brevo or SMTP2GO?
Lowest listed paid tier: Brevo Starter $8.08/mo, yearly billing; SMTP2GO Starter $15/mo, billed monthly (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Brevo or SMTP2GO?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: brevo.com (checked Nov 10, 2026) and smtp2go.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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