EmailOctopus vs MailerLite: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
EmailOctopus is an email marketing platform with a free plan and one paid plan that scales automatically with your list.
MailerLite is an email marketing platform. Every paid plan gets the full feature set; you pay more for a bigger list or more sending.
Listed A to Z, from emailoctopus.com and mailerlite.com. Every figure below is quoted from those pages.
- Main price table
- Starter, Pro
- Free option
- Starter plan free for 2,500 subscribers and 10,000 emails a month
- Published prices
- Free Starter plan for 2,500 subscribers and 10,000 emails a month; Pro from $9/month billed yearly.
- Main price table
- Free, Comfort, Power
- Free option
- Free plan up to 250 subscribers and 2,500 monthly emails
- Published prices
- Free up to 250 subscribers; Comfort $10.80/mo and Power $22.50/mo yearly at 500 subscribers ($12, $25 monthly).
How we checked: Prices quoted from each official pricing page: EmailOctopus checked Nov 10, 2026, MailerLite checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. EmailOctopus lists 2 entries (Starter, Pro); MailerLite lists 3 (Free, Comfort, Power).
- Lowest listed paid tier. EmailOctopus: Pro $9/month (billed yearly, entry level). MailerLite: Comfort $10.80/mo, billed yearly. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. EmailOctopus: Starter plan free for 2,500 subscribers and 10,000 emails a month. MailerLite: Free plan up to 250 subscribers and 2,500 monthly emails.
- How prices are quoted. EmailOctopus: “Plans”. MailerLite: “Plans (USD, 500 subscribers)”.
EmailOctopus plans and prices
| Plan | Price | Includes |
|---|---|---|
| Starter | Free | 2,500 subscribers, 10,000 emails per month, EmailOctopus branding on emails, reports for 30 days, 1 landing page and 1 form, 1 user |
| Pro | From $9 per month, billed yearly (save 10% vs monthly) | 10,000 emails per month at the entry level, full control over email design, reports forever, unlimited landing pages, forms and users |
Pro price rises with subscriber count and upgrades automatically as your list grows. Nonprofits get a 20% lifetime discount. Over 500,000 subscribers: contact EmailOctopus for a quote. No free trial; start on the free plan.
From emailoctopus.com, checked Nov 10, 2026. Full breakdown: EmailOctopus pricing.
MailerLite plans and prices
| Plan | Billed yearly | Billed monthly | Sending |
|---|---|---|---|
| Free | $0 | $0 | Up to 250 subscribers, 2,500 monthly emails |
| Comfort | $10.80/month ($129.60 billed yearly) | $12/month | 5,000 monthly emails; 3 user seats |
| Power | $22.50/month ($270.00 billed yearly) | $25/month | Unlimited monthly emails |
Prices rise with subscriber count; for 200K+ subscribers MailerLite offers a chat with its team. Try everything free for 14 days, no credit card required.
From mailerlite.com, checked Nov 10, 2026. Full breakdown: MailerLite pricing.
FAQ
How much does EmailOctopus cost?
Free Starter plan for 2,500 subscribers and 10,000 emails a month; Pro from $9/month billed yearly. (checked Nov 10, 2026).
How much does MailerLite cost?
Free up to 250 subscribers; Comfort $10.80/mo and Power $22.50/mo yearly at 500 subscribers ($12, $25 monthly). (checked Nov 10, 2026).
Do EmailOctopus and MailerLite have a free option?
EmailOctopus: Starter plan free for 2,500 subscribers and 10,000 emails a month. MailerLite: Free plan up to 250 subscribers and 2,500 monthly emails.
What is the cheapest paid plan, EmailOctopus or MailerLite?
Lowest listed paid tier: EmailOctopus Pro $9/month (billed yearly, entry level); MailerLite Comfort $10.80/mo, billed yearly (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, EmailOctopus or MailerLite?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: emailoctopus.com (checked Nov 10, 2026) and mailerlite.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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