Etsy vs Shopify: pricing compared
Updated 2026-11-11 · listed A to Z, not ranked
Etsy is a marketplace. Its official Fees & Payments Policy charges a $0.20 USD listing fee per item and a 6.5% transaction fee on the listing price plus shipping and gift wrapping (US sales tax is excluded from the transaction fee if you sell from the US). Offsite Ads fees are 15% on attributed orders, or 12% in some cases; shops under $10,000 USD in sales over the prior 365 days can opt out. Payment processing fees vary by the location of your bank account. Optional add-ons include Etsy Plus at $10 USD/month and Pattern at $15 USD/month after a 30-day trial.
Shopify is a hosted store platform. Official plans (Nov 11, 2026): try 3 days free, then $1/month for 3 months. Billed yearly vs monthly: Basic $29/$39 per month, Grow $89/$105, Advanced $359/$399. Plus starts from $2,300/month. An Agentic plan is listed at $0/month for selling in AI channels. Online standard card rates: 2.9% + 30¢ (Basic), 2.7% + 30¢ (Grow), 2.5% + 30¢ (Advanced), 2.25% + 30¢ (Plus). POS Pro is $89/month per location on plans that do not already include it.
Listed A to Z, from etsy.com and shopify.com. Every figure below is quoted from those pages.
- Plans or pricing model
- Marketplace fees (no required monthly shop plan); optional Etsy Plus and Pattern
- Free option
- No required monthly subscription; listing and selling fees apply
- Published prices
- Listing fee $0.20 USD per item. Transaction fee 6.5% of the listing price plus shipping and gift wrapping. Offsite Ads 15% on attributed orders (12% in some cases). Payment processing fees vary by bank-account location (see the Etsy Payments Policy). Etsy Plus $10/mo; Pattern $15/mo after a 30-day trial.
- Plans or pricing model
- Agentic $0/mo; Basic, Grow, Advanced, Plus; optional POS Pro
- Free option
- Agentic $0/mo for selling in AI channels; 3 days free then $1/month for 3 months on store-plan signups
- Published prices
- Yearly / monthly: Basic $29 / $39 per month; Grow $89 / $105; Advanced $359 / $399. Plus from $2,300/month. Online standard card rates 2.9% + 30¢ (Basic) to 2.25% + 30¢ (Plus). POS Pro $89/mo per location.
How we checked: Prices quoted from each official page: Etsy checked Nov 11, 2026, Shopify checked Nov 11, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- What you are buying. Etsy is a marketplace: you pay to list and to sell inside Etsy’s traffic. Shopify is a store platform: you pay a monthly plan to run your own shop, plus card rates on payments.
- Fee shape. Etsy’s core costs are a $0.20 listing fee and a 6.5% transaction fee (plus processing and optional ads). Shopify’s core costs are a monthly plan (Basic from $29/mo billed yearly) plus per-transaction card rates.
We do not pick a winner. The cheaper path depends on whether you want marketplace traffic or your own storefront, and on your sales volume.
FAQ
How much does Etsy cost?
Listing fee $0.20 USD per item; transaction fee 6.5% of the listing price plus shipping and gift wrapping; Offsite Ads 15% on attributed orders (12% in some cases); payment processing fees vary by bank-account location; optional Etsy Plus $10/mo and Pattern $15/mo after a 30-day trial (checked Nov 11, 2026).
How much does Shopify cost?
3 days free, then $1/month for 3 months on eligible signups. Yearly vs monthly: Basic $29/$39, Grow $89/$105, Advanced $359/$399 per month; Plus from $2,300/mo; Agentic $0/mo. Online standard card rates from 2.9% + 30¢ (Basic) down to 2.25% + 30¢ (Plus) (checked Nov 11, 2026).
Do Etsy and Shopify have a free option?
Etsy: No monthly shop subscription is required; you pay listing, transaction and other fees when you list or sell. Shopify: Agentic plan $0/mo for selling in AI channels; store plans start with 3 days free, then $1/month for 3 months on the promo.
What is the lowest listed paid price for Etsy or Shopify?
Lowest listed paid figures: Etsy Listing fee $0.20 per item, plus a 6.5% transaction fee when you sell; Shopify Basic $29/mo billed yearly ($39/mo monthly), after the intro promo (as quoted on each official page). Billing units differ, so compare what each includes.
Which is better, Etsy or Shopify?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own page: etsy.com/legal/fees and shopify.com/pricing (checked Nov 11, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-11)
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