Kit vs MailerLite: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Kit (formerly ConvertKit) is an email marketing platform for creators: newsletters, automations, landing pages and digital product sales.
MailerLite is an email marketing platform. Every paid plan gets the full feature set; you pay more for a bigger list or more sending.
Listed A to Z, from kit.com and mailerlite.com. Every figure below is quoted from those pages.
- Main price table
- Free, Creator, Pro
- Free option
- Free plan up to 10,000 subscribers
- Published prices
- Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers.
- Main price table
- Free, Comfort, Power
- Free option
- Free plan up to 250 subscribers and 2,500 monthly emails
- Published prices
- Free up to 250 subscribers; Comfort $10.80/mo and Power $22.50/mo yearly at 500 subscribers ($12, $25 monthly).
How we checked: Prices quoted from each official pricing page: Kit checked Nov 10, 2026, MailerLite checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Kit lists 3 entries (Free, Creator, Pro); MailerLite lists 3 (Free, Comfort, Power).
- Lowest listed paid tier. Kit: Creator $33/mo. MailerLite: Comfort $10.80/mo, billed yearly. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Kit: Free plan up to 10,000 subscribers. MailerLite: Free plan up to 250 subscribers and 2,500 monthly emails.
- How prices are quoted. Kit: “Plans (1,000 email subscribers, pay yearly)”. MailerLite: “Plans (USD, 500 subscribers)”.
Kit plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | $0/mo | Free up to 10,000 subscribers; unlimited landing pages, forms and broadcasts |
| Creator | $33/mo | $390 billed yearly; unlimited visual automations and sequences |
| Pro | $50/mo (shown against $66) | $593 billed first year with an extra 25% off the first year; renews at the standard rate |
Paying yearly saves 17%. Paid plans have a 14-day free trial, no credit card required. Prices rise with subscriber count.
From kit.com, checked Nov 10, 2026. Full breakdown: Kit pricing.
MailerLite plans and prices
| Plan | Billed yearly | Billed monthly | Sending |
|---|---|---|---|
| Free | $0 | $0 | Up to 250 subscribers, 2,500 monthly emails |
| Comfort | $10.80/month ($129.60 billed yearly) | $12/month | 5,000 monthly emails; 3 user seats |
| Power | $22.50/month ($270.00 billed yearly) | $25/month | Unlimited monthly emails |
Prices rise with subscriber count; for 200K+ subscribers MailerLite offers a chat with its team. Try everything free for 14 days, no credit card required.
From mailerlite.com, checked Nov 10, 2026. Full breakdown: MailerLite pricing.
FAQ
How much does Kit cost?
Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers. (checked Nov 10, 2026).
How much does MailerLite cost?
Free up to 250 subscribers; Comfort $10.80/mo and Power $22.50/mo yearly at 500 subscribers ($12, $25 monthly). (checked Nov 10, 2026).
Do Kit and MailerLite have a free option?
Kit: Free plan up to 10,000 subscribers. MailerLite: Free plan up to 250 subscribers and 2,500 monthly emails.
What is the cheapest paid plan, Kit or MailerLite?
Lowest listed paid tier: Kit Creator $33/mo; MailerLite Comfort $10.80/mo, billed yearly (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Kit or MailerLite?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: kit.com (checked Nov 10, 2026) and mailerlite.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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