Kit vs Substack: pricing compared
Updated 2026-11-12 · listed A to Z, not ranked
Kit (formerly ConvertKit) lists Free at $0/mo up to 10,000 subscribers, Creator at $33/mo or $390 billed yearly (save $78) at 1,000 subscribers, and Pro at $50 and $66 for 1,000 subscribers, with a first-year discount note.
Substack does not list a fixed creator plan. Its going-paid page says writers keep 90% of revenue minus credit card fees, and writers set their own paid subscription prices.
Listed A to Z, from kit.com and substack.com. Every figure below is quoted from those pages.
- Plans or pricing model
- Free, Creator, Pro
- Free option
- Free $0/mo, up to 10,000 subscribers
- Published prices
- Creator $33/mo, or $390 billed yearly (save $78), at 1,000 subscribers; Pro listed at $50 and $66 for 1,000 subscribers, with a first-year discount note
- Plans or pricing model
- Revenue share; writers set subscription prices
- Free option
- Publishing can be started without a paid creator plan
- Published prices
- Writers keep 90% of revenue minus credit card fees
How we checked: Prices quoted from each official page: Kit checked Nov 12, 2026, Substack checked Nov 12, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- How they charge. Kit sells platform plans that scale with subscribers. Substack takes a 10% revenue share (writers keep 90% minus card fees) instead of a listed monthly creator fee.
- Lowest listed paid price. Kit: Creator $33/mo at 1,000 subscribers (or $390 billed yearly). Substack: no fixed monthly creator plan; the official take is 10% of paid revenue plus card fees.
- Free option. Kit has a $0/mo Free plan up to 10,000 subscribers. Substack lets writers start and add paid subscriptions when they choose.
We do not pick a winner. Confirm current usage limits and what is bundled on each official page.
FAQ
How much does Kit cost?
Free $0/mo up to 10,000 subscribers; Creator $33/mo, or $390 billed yearly (save $78), at 1,000 subscribers; Pro listed at $50 and $66 for 1,000 subscribers, with a first-year discount note (checked Nov 12, 2026).
How much does Substack cost?
Writers keep 90% of revenue minus credit card fees; writers set their own paid subscription prices (checked Nov 12, 2026).
Do Kit and Substack have a free option?
Kit: Free $0/mo, up to 10,000 subscribers. Substack: Getting started and publishing can be free; paid subscriptions are optional and priced by the writer.
What is the lowest listed paid price for Kit or Substack?
Lowest listed paid figures: Kit Creator $33/mo at 1,000 subscribers (or $390 billed yearly); Substack No fixed monthly creator plan; the official take rate is 10% of revenue plus card fees (writers keep 90% minus card fees) (as quoted on each official page). Billing units differ, so compare what each includes.
Which is better, Kit or Substack?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own page: kit.com/pricing and substack.com/going-paid (checked Nov 12, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-12)
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