MailerLite vs Omnisend: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
MailerLite is an email marketing platform. Every paid plan gets the full feature set; you pay more for a bigger list or more sending.
Omnisend is an email and SMS marketing platform for ecommerce stores. Price depends on the plan and your list size.
Listed A to Z, from mailerlite.com and omnisend.com. Every figure below is quoted from those pages.
- Main price table
- Free, Comfort, Power
- Free option
- Free plan up to 250 subscribers and 2,500 monthly emails
- Published prices
- Free up to 250 subscribers; Comfort $10.80/mo and Power $22.50/mo yearly at 500 subscribers ($12, $25 monthly).
- Main price table
- Free, Standard, Pro
- Free option
- Free plan: 250 contacts, 500 monthly emails
- Published prices
- Free up to 250 contacts; Standard $11.20/mo and Pro $41.30/mo at 500 contacts when paying 3 months upfront.
How we checked: Prices quoted from each official pricing page: MailerLite checked Nov 10, 2026, Omnisend checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. MailerLite lists 3 entries (Free, Comfort, Power); Omnisend lists 3 (Free, Standard, Pro).
- Lowest listed paid tier. MailerLite: Comfort $10.80/mo, billed yearly. Omnisend: Standard $11.20/mo (paying 3 months upfront, 500 contacts). Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. MailerLite: Free plan up to 250 subscribers and 2,500 monthly emails. Omnisend: Free plan: 250 contacts, 500 monthly emails.
- How prices are quoted. MailerLite: “Plans (USD, 500 subscribers)”. Omnisend: “Plans (USD, 251-500 contacts)”.
MailerLite plans and prices
| Plan | Billed yearly | Billed monthly | Sending |
|---|---|---|---|
| Free | $0 | $0 | Up to 250 subscribers, 2,500 monthly emails |
| Comfort | $10.80/month ($129.60 billed yearly) | $12/month | 5,000 monthly emails; 3 user seats |
| Power | $22.50/month ($270.00 billed yearly) | $25/month | Unlimited monthly emails |
Prices rise with subscriber count; for 200K+ subscribers MailerLite offers a chat with its team. Try everything free for 14 days, no credit card required.
From mailerlite.com, checked Nov 10, 2026. Full breakdown: MailerLite pricing.
Omnisend plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | $0/mo, no credit card required | 500 monthly emails, 250 contacts, 500 web push notifications |
| Standard | $48.00 for 3 months ($33.60 today with 30% off for paying 3 months upfront; shown as $11.20/mo) | 6,000 emails/mo, 500 contacts, unlimited web push; Omnisend Agent (2 tools) |
| Pro | $177.00 for 3 months ($123.90 today with 30% off; shown as $41.30/mo) | Unlimited monthly emails, 2,500 contacts, unlimited web push; Omnisend Agent Pro (5 tools); SMS from $0.007 |
After the 3 upfront months you are billed monthly. Pro can add global SMS credits (example shown: $50/mo for 5,882 SMS, $0.0085/SMS). Prices rise with list size.
From omnisend.com, checked Nov 10, 2026. Full breakdown: Omnisend pricing.
FAQ
How much does MailerLite cost?
Free up to 250 subscribers; Comfort $10.80/mo and Power $22.50/mo yearly at 500 subscribers ($12, $25 monthly). (checked Nov 10, 2026).
How much does Omnisend cost?
Free up to 250 contacts; Standard $11.20/mo and Pro $41.30/mo at 500 contacts when paying 3 months upfront. (checked Nov 10, 2026).
Do MailerLite and Omnisend have a free option?
MailerLite: Free plan up to 250 subscribers and 2,500 monthly emails. Omnisend: Free plan: 250 contacts, 500 monthly emails.
What is the cheapest paid plan, MailerLite or Omnisend?
Lowest listed paid tier: MailerLite Comfort $10.80/mo, billed yearly; Omnisend Standard $11.20/mo (paying 3 months upfront, 500 contacts) (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, MailerLite or Omnisend?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: mailerlite.com (checked Nov 10, 2026) and omnisend.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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