Luma AI pricing: plans and credits
Checked Nov 10, 2026 on Luma AI’s official pages (sources below). Prices change often: confirm with the provider before you buy.
Luma AI makes the Dream Machine app and Ray video models. Plans are monthly credit allowances spent on image and video generation.
Figures below are quoted from lumalabs.ai/pricing as read on Nov 10, 2026. Prices change: confirm on Luma AI's page before you buy.
Plans
- Plus
- Price$30/month
- Credits per month10,000
- Pro
- Price$90/month
- Credits per month40,000
- Ultra
- Price$300/month
- Credits per month150,000
- Team and Enterprise
- PriceContact sales
- Credits per monthCustom
Prices as displayed when the page loaded; Luma says yearly billing saves up to 20%. Example usage cost: a 5-second Ray3.2 text- or image-to-video clip at 360p uses 20 credits.
Luma AI pricing FAQ
How much is Luma AI per month?
Plus is $30 a month for 10,000 credits, Pro $90 for 40,000, and Ultra $300 for 150,000, as displayed.
Where do these Luma AI prices come from?
Luma AI's own pricing page (https://lumalabs.ai/pricing), read on Nov 10, 2026. We do not estimate bills or add up costs across providers.
Sources (official pages, read Nov 10, 2026)
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