ActiveCampaign vs Kit: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
ActiveCampaign is a marketing automation platform. Price depends on the plan and your number of contacts; every plan includes Active Intelligence credits.
Kit (formerly ConvertKit) is an email marketing platform for creators: newsletters, automations, landing pages and digital product sales.
Listed A to Z, from activecampaign.com and kit.com. Every figure below is quoted from those pages.
- Main price table
- Starter, Plus, Pro, Enterprise
- Free option
- None in the published plan table
- Published prices
- Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo.
- Main price table
- Free, Creator, Pro
- Free option
- Free plan up to 10,000 subscribers
- Published prices
- Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers.
How we checked: Prices quoted from each official pricing page: ActiveCampaign checked Nov 10, 2026, Kit checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. ActiveCampaign lists 4 entries (Starter, Plus, Pro, Enterprise); Kit lists 3 (Free, Creator, Pro).
- Lowest listed paid tier. ActiveCampaign: Starter $15/month (yearly, 1,000 contacts). Kit: Creator $33/mo. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. ActiveCampaign: none in the published plan table. Kit: Free plan up to 10,000 subscribers.
- How prices are quoted. ActiveCampaign: “Plans (1,000 contacts, billed yearly)”. Kit: “Plans (1,000 email subscribers, pay yearly)”.
ActiveCampaign plans and prices
| Plan | Starts at | Includes |
|---|---|---|
| Starter | $15/month | 10,000 email sends/month, 1 user seat, multi-step automation, 250+ templates, 15 active business goals |
| Plus | $49/month | 10,000 email sends/month, 1 user seat, cross-channel marketing, generative AI, landing pages, 25 active business goals |
| Pro | $79/month | 12,000 email sends/month, 3 user seats, predictive sending, conditional content, advanced segmentation, attribution, 200 active business goals |
| Enterprise | $145/month | 15,000 email sends/month, 5 user seats, SSO and HIPAA support, custom objects, premium CRM integrations, dedicated account team, uptime SLA |
The page lets you pick 1,000 to more than 50,000 contacts; prices rise with contacts. ActiveCampaign offers a 30-day money-back guarantee on results.
From activecampaign.com, checked Nov 10, 2026. Full breakdown: ActiveCampaign pricing.
Kit plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | $0/mo | Free up to 10,000 subscribers; unlimited landing pages, forms and broadcasts |
| Creator | $33/mo | $390 billed yearly; unlimited visual automations and sequences |
| Pro | $50/mo (shown against $66) | $593 billed first year with an extra 25% off the first year; renews at the standard rate |
Paying yearly saves 17%. Paid plans have a 14-day free trial, no credit card required. Prices rise with subscriber count.
From kit.com, checked Nov 10, 2026. Full breakdown: Kit pricing.
FAQ
How much does ActiveCampaign cost?
Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo. (checked Nov 10, 2026).
How much does Kit cost?
Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers. (checked Nov 10, 2026).
Do ActiveCampaign and Kit have a free option?
ActiveCampaign: none in the published plan table. Kit: Free plan up to 10,000 subscribers.
What is the cheapest paid plan, ActiveCampaign or Kit?
Lowest listed paid tier: ActiveCampaign Starter $15/month (yearly, 1,000 contacts); Kit Creator $33/mo (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, ActiveCampaign or Kit?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: activecampaign.com (checked Nov 10, 2026) and kit.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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