Apollo vs Lusha: pricing and credits compared
Updated 2026-11-09 · listed A to Z, not ranked
Apollo.io and Lusha both sell B2B contact data. Apollo prices per seat with a yearly credit allowance; Lusha prices plans by monthly credits (1 per email, 5 per phone number).
Listed A to Z from each vendor’s official pricing page on Nov 9, 2026. We do not pick a winner: the right choice depends on your usage.
- Free plan
- Free: 900 credits per seat per year
- Entry plan
- Basic $49/seat/mo billed annually: 30,000 credits/seat/yr
- Middle plan
- Professional $79: 48,000 credits/seat/yr
- Top plan
- Organization $119 (min 3 seats): 72,000 credits/seat/yr
- Billing
- Per seat; annual saves 24%
- Free plan
- Free: up to 40 credits a month
- Entry plan
- Starter $49.90/mo or $37.45/mo annually: 400 credits/mo
- Middle plan
- Pro $69.90/mo or $52.45/mo annually: 600 credits/mo
- Top plan
- Premium $399.90/mo or $299.95/mo annually: 3,400 credits/mo; Scale custom
- Billing
- Email 1 credit, phone 5 credits
How we checked: Prices in USD as shown on each official page on Nov 9, 2026. Listed A to Z, not ranked. Confirm with each provider before you buy.
Notes
Lusha plan prices are from the structured data on its pricing page. Full breakdowns: Apollo pricing, Lusha pricing.
FAQ
How much is Apollo vs Lusha?
On Nov 9, 2026 Apollo Basic was $49 per seat a month billed annually and Lusha Starter $49.90 a month or $37.45 billed annually.
Sources (official pages, read 2026-11-09)
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