Brevo vs Klaviyo: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Brevo (formerly Sendinblue) sells email marketing, SMS and transactional email. Its marketing plans are priced monthly, with a 10% discount for yearly billing.
Klaviyo is a marketing platform for email, SMS and mobile messages, reviews and customer service. Price depends on your number of active profiles (contacts you can market to).
Listed A to Z, from brevo.com and klaviyo.com. Every figure below is quoted from those pages.
- Main price table
- Free, Starter, Standard, Professional
- Free option
- Free: $0
- Published prices
- Free plan, Starter $9/month, Standard $18/month, Professional $499/month, about 10% less on yearly billing.
- Main price table
- Free, Email, Marketing, Custom
- Free option
- Free plan up to 250 active profiles and 500 emails per month
- Published prices
- Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer).
How we checked: Prices quoted from each official pricing page: Brevo checked Nov 10, 2026, Klaviyo checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Brevo lists 4 entries (Free, Starter, Standard, Professional); Klaviyo lists 4 (Free, Email, Marketing, Custom).
- Lowest listed paid tier. Brevo: Starter $8.08/mo, yearly billing. Klaviyo: Email USD 20/month (500 active profiles). Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Brevo: Free: $0. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
- How prices are quoted. Brevo: “Marketing plans”. Klaviyo: “Plans (USD, 500 active profiles)”.
Brevo plans and prices
| Plan | Monthly billing | Yearly billing | Includes |
|---|---|---|---|
| Free | $0 | $0 | Free forever, no card needed |
| Starter | $9/month | $8.08/month | From 5,000 emails per month |
| Standard | $18/month | $16.17/month | Marketing automation, A/B testing, advanced reporting |
| Professional | $499/month | $449.08/month | From 150,000 emails per month; WhatsApp, popups and push channels |
From brevo.com, checked Nov 10, 2026. Full breakdown: Brevo pricing.
Klaviyo plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | Free | Up to 250 active profiles and 500 emails per month; $5 of Composer usage and $5 of mobile messages per month |
| USD 20/month | 500 active profiles, 5,000 emails per month | |
| Marketing | USD 25/month (limited-time offer: first month $1) | 500 active profiles, 5,000 emails per month, plus social marketing, reviews (no order limit) and Customer Hub for 500 profiles |
| Custom | Talk to sales | Over 150,000 active profiles; volume pricing across every product |
The page lets you select 500 to 150,000+ active profiles; prices rise with profile count. The $1 first month applies to an eligible Marketing plan for up to 5,000 active profiles (see Klaviyo terms).
From klaviyo.com, checked Nov 10, 2026. Full breakdown: Klaviyo pricing.
FAQ
How much does Brevo cost?
Free plan, Starter $9/month, Standard $18/month, Professional $499/month, about 10% less on yearly billing. (checked Nov 10, 2026).
How much does Klaviyo cost?
Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer). (checked Nov 10, 2026).
Do Brevo and Klaviyo have a free option?
Brevo: Free: $0. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
What is the cheapest paid plan, Brevo or Klaviyo?
Lowest listed paid tier: Brevo Starter $8.08/mo, yearly billing; Klaviyo Email USD 20/month (500 active profiles) (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Brevo or Klaviyo?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: brevo.com (checked Nov 10, 2026) and klaviyo.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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