Constant Contact vs Klaviyo: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Constant Contact is an email and digital marketing platform for small businesses. Your price is based on the plan and how many contacts you have.
Klaviyo is a marketing platform for email, SMS and mobile messages, reviews and customer service. Price depends on your number of active profiles (contacts you can market to).
Listed A to Z, from constantcontact.com and klaviyo.com. Every figure below is quoted from those pages.
- Main price table
- Lite, Standard, Premium, Multi-Account
- Free option
- None in the published plan table
- Published prices
- Lite from $10.20/mo, Standard from $29.75/mo, Premium from $68/mo billed annually; price depends on contacts.
- Main price table
- Free, Email, Marketing, Custom
- Free option
- Free plan up to 250 active profiles and 500 emails per month
- Published prices
- Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer).
How we checked: Prices quoted from each official pricing page: Constant Contact checked Nov 10, 2026, Klaviyo checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Constant Contact lists 4 entries (Lite, Standard, Premium, Multi-Account); Klaviyo lists 4 (Free, Email, Marketing, Custom).
- Free option. Constant Contact: none in the published plan table. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
- How prices are quoted. Constant Contact: “Plans (annual billing)”. Klaviyo: “Plans (USD, 500 active profiles)”.
Constant Contact plans and prices
| Plan | Starting at | For |
|---|---|---|
| Lite | $10.20/mo billed annually | Beginners: email and social media tools |
| Standard | $29.75/mo billed annually | Most businesses: automated marketing tools |
| Premium | $68/mo billed annually | Pros: automation, segmentation and more; includes 500 SMS messages |
| Multi-Account | Talk to Sales | Teams that need 5+ accounts |
Save up to 15% when you prepay for 12 months (nonprofits up to 30%). Monthly send limit is tied to contacts: 10x on Lite, 12x on Standard, 24x on Premium. Lite and Standard can add SMS from $10/month USD for 1-500 messages. Overage fees may apply.
From constantcontact.com, checked Nov 10, 2026. Full breakdown: Constant Contact pricing.
Klaviyo plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | Free | Up to 250 active profiles and 500 emails per month; $5 of Composer usage and $5 of mobile messages per month |
| USD 20/month | 500 active profiles, 5,000 emails per month | |
| Marketing | USD 25/month (limited-time offer: first month $1) | 500 active profiles, 5,000 emails per month, plus social marketing, reviews (no order limit) and Customer Hub for 500 profiles |
| Custom | Talk to sales | Over 150,000 active profiles; volume pricing across every product |
The page lets you select 500 to 150,000+ active profiles; prices rise with profile count. The $1 first month applies to an eligible Marketing plan for up to 5,000 active profiles (see Klaviyo terms).
From klaviyo.com, checked Nov 10, 2026. Full breakdown: Klaviyo pricing.
FAQ
How much does Constant Contact cost?
Lite from $10.20/mo, Standard from $29.75/mo, Premium from $68/mo billed annually; price depends on contacts. (checked Nov 10, 2026).
How much does Klaviyo cost?
Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer). (checked Nov 10, 2026).
Do Constant Contact and Klaviyo have a free option?
Constant Contact: none in the published plan table. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
Which is better, Constant Contact or Klaviyo?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: constantcontact.com (checked Nov 10, 2026) and klaviyo.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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