EmailOctopus vs Kit: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
EmailOctopus is an email marketing platform with a free plan and one paid plan that scales automatically with your list.
Kit (formerly ConvertKit) is an email marketing platform for creators: newsletters, automations, landing pages and digital product sales.
Listed A to Z, from emailoctopus.com and kit.com. Every figure below is quoted from those pages.
- Main price table
- Starter, Pro
- Free option
- Starter plan free for 2,500 subscribers and 10,000 emails a month
- Published prices
- Free Starter plan for 2,500 subscribers and 10,000 emails a month; Pro from $9/month billed yearly.
- Main price table
- Free, Creator, Pro
- Free option
- Free plan up to 10,000 subscribers
- Published prices
- Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers.
How we checked: Prices quoted from each official pricing page: EmailOctopus checked Nov 10, 2026, Kit checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. EmailOctopus lists 2 entries (Starter, Pro); Kit lists 3 (Free, Creator, Pro).
- Lowest listed paid tier. EmailOctopus: Pro $9/month (billed yearly, entry level). Kit: Creator $33/mo. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. EmailOctopus: Starter plan free for 2,500 subscribers and 10,000 emails a month. Kit: Free plan up to 10,000 subscribers.
- How prices are quoted. EmailOctopus: “Plans”. Kit: “Plans (1,000 email subscribers, pay yearly)”.
EmailOctopus plans and prices
| Plan | Price | Includes |
|---|---|---|
| Starter | Free | 2,500 subscribers, 10,000 emails per month, EmailOctopus branding on emails, reports for 30 days, 1 landing page and 1 form, 1 user |
| Pro | From $9 per month, billed yearly (save 10% vs monthly) | 10,000 emails per month at the entry level, full control over email design, reports forever, unlimited landing pages, forms and users |
Pro price rises with subscriber count and upgrades automatically as your list grows. Nonprofits get a 20% lifetime discount. Over 500,000 subscribers: contact EmailOctopus for a quote. No free trial; start on the free plan.
From emailoctopus.com, checked Nov 10, 2026. Full breakdown: EmailOctopus pricing.
Kit plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | $0/mo | Free up to 10,000 subscribers; unlimited landing pages, forms and broadcasts |
| Creator | $33/mo | $390 billed yearly; unlimited visual automations and sequences |
| Pro | $50/mo (shown against $66) | $593 billed first year with an extra 25% off the first year; renews at the standard rate |
Paying yearly saves 17%. Paid plans have a 14-day free trial, no credit card required. Prices rise with subscriber count.
From kit.com, checked Nov 10, 2026. Full breakdown: Kit pricing.
FAQ
How much does EmailOctopus cost?
Free Starter plan for 2,500 subscribers and 10,000 emails a month; Pro from $9/month billed yearly. (checked Nov 10, 2026).
How much does Kit cost?
Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers. (checked Nov 10, 2026).
Do EmailOctopus and Kit have a free option?
EmailOctopus: Starter plan free for 2,500 subscribers and 10,000 emails a month. Kit: Free plan up to 10,000 subscribers.
What is the cheapest paid plan, EmailOctopus or Kit?
Lowest listed paid tier: EmailOctopus Pro $9/month (billed yearly, entry level); Kit Creator $33/mo (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, EmailOctopus or Kit?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: emailoctopus.com (checked Nov 10, 2026) and kit.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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