Kit vs Klaviyo: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Kit (formerly ConvertKit) is an email marketing platform for creators: newsletters, automations, landing pages and digital product sales.
Klaviyo is a marketing platform for email, SMS and mobile messages, reviews and customer service. Price depends on your number of active profiles (contacts you can market to).
Listed A to Z, from kit.com and klaviyo.com. Every figure below is quoted from those pages.
- Main price table
- Free, Creator, Pro
- Free option
- Free plan up to 10,000 subscribers
- Published prices
- Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers.
- Main price table
- Free, Email, Marketing, Custom
- Free option
- Free plan up to 250 active profiles and 500 emails per month
- Published prices
- Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer).
How we checked: Prices quoted from each official pricing page: Kit checked Nov 10, 2026, Klaviyo checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Kit lists 3 entries (Free, Creator, Pro); Klaviyo lists 4 (Free, Email, Marketing, Custom).
- Lowest listed paid tier. Kit: Creator $33/mo. Klaviyo: Email USD 20/month (500 active profiles). Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Kit: Free plan up to 10,000 subscribers. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
- How prices are quoted. Kit: “Plans (1,000 email subscribers, pay yearly)”. Klaviyo: “Plans (USD, 500 active profiles)”.
Kit plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | $0/mo | Free up to 10,000 subscribers; unlimited landing pages, forms and broadcasts |
| Creator | $33/mo | $390 billed yearly; unlimited visual automations and sequences |
| Pro | $50/mo (shown against $66) | $593 billed first year with an extra 25% off the first year; renews at the standard rate |
Paying yearly saves 17%. Paid plans have a 14-day free trial, no credit card required. Prices rise with subscriber count.
From kit.com, checked Nov 10, 2026. Full breakdown: Kit pricing.
Klaviyo plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | Free | Up to 250 active profiles and 500 emails per month; $5 of Composer usage and $5 of mobile messages per month |
| USD 20/month | 500 active profiles, 5,000 emails per month | |
| Marketing | USD 25/month (limited-time offer: first month $1) | 500 active profiles, 5,000 emails per month, plus social marketing, reviews (no order limit) and Customer Hub for 500 profiles |
| Custom | Talk to sales | Over 150,000 active profiles; volume pricing across every product |
The page lets you select 500 to 150,000+ active profiles; prices rise with profile count. The $1 first month applies to an eligible Marketing plan for up to 5,000 active profiles (see Klaviyo terms).
From klaviyo.com, checked Nov 10, 2026. Full breakdown: Klaviyo pricing.
FAQ
How much does Kit cost?
Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers. (checked Nov 10, 2026).
How much does Klaviyo cost?
Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer). (checked Nov 10, 2026).
Do Kit and Klaviyo have a free option?
Kit: Free plan up to 10,000 subscribers. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
What is the cheapest paid plan, Kit or Klaviyo?
Lowest listed paid tier: Kit Creator $33/mo; Klaviyo Email USD 20/month (500 active profiles) (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Kit or Klaviyo?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: kit.com (checked Nov 10, 2026) and klaviyo.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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