Kit vs Mailchimp: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Kit (formerly ConvertKit) is an email marketing platform for creators: newsletters, automations, landing pages and digital product sales.
Mailchimp is an email and SMS marketing platform. Paid plan prices start at the amounts below and rise with the number of contacts you have.
Listed A to Z, from kit.com and mailchimp.com. Every figure below is quoted from those pages.
- Main price table
- Free, Creator, Pro
- Free option
- Free plan up to 10,000 subscribers
- Published prices
- Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers.
- Main price table
- Free, Essentials, Standard, Premium
- Free option
- Free plan for under 250 contacts
- Published prices
- Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts.
How we checked: Prices quoted from each official pricing page: Kit checked Nov 10, 2026, Mailchimp checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Kit lists 3 entries (Free, Creator, Pro); Mailchimp lists 4 (Free, Essentials, Standard, Premium).
- Lowest listed paid tier. Kit: Creator $33/mo. Mailchimp: Essentials $13/mo. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Kit: Free plan up to 10,000 subscribers. Mailchimp: Free plan for under 250 contacts.
- How prices are quoted. Kit: “Plans (1,000 email subscribers, pay yearly)”. Mailchimp: “Plans (USD)”.
Kit plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | $0/mo | Free up to 10,000 subscribers; unlimited landing pages, forms and broadcasts |
| Creator | $33/mo | $390 billed yearly; unlimited visual automations and sequences |
| Pro | $50/mo (shown against $66) | $593 billed first year with an extra 25% off the first year; renews at the standard rate |
Paying yearly saves 17%. Paid plans have a 14-day free trial, no credit card required. Prices rise with subscriber count.
From kit.com, checked Nov 10, 2026. Full breakdown: Kit pricing.
Mailchimp plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Under 250 contacts; sending is paused if the contact or email send limit is exceeded |
| Essentials | Starts at $13/month | Free for 14 days; testing and scheduling features |
| Standard | Starts at $20/month | Free for 14 days; automations, personalization and optimization tools |
| Premium | Starts at $350/month | Offer shown: $297.50 per month for 12 months; unlimited contacts and priority support |
"Save 15% on 5,000+ contacts" is shown on the paid plans. Overages apply if the contact or email send limit is exceeded. SMS is an add-on to paid plans in select countries. For more than 250,000 contacts, Mailchimp says to contact sales.
From mailchimp.com, checked Nov 10, 2026. Full breakdown: Mailchimp pricing.
FAQ
How much does Kit cost?
Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers. (checked Nov 10, 2026).
How much does Mailchimp cost?
Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts. (checked Nov 10, 2026).
Do Kit and Mailchimp have a free option?
Kit: Free plan up to 10,000 subscribers. Mailchimp: Free plan for under 250 contacts.
What is the cheapest paid plan, Kit or Mailchimp?
Lowest listed paid tier: Kit Creator $33/mo; Mailchimp Essentials $13/mo (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Kit or Mailchimp?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: kit.com (checked Nov 10, 2026) and mailchimp.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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