Kit vs Omnisend: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Kit (formerly ConvertKit) is an email marketing platform for creators: newsletters, automations, landing pages and digital product sales.
Omnisend is an email and SMS marketing platform for ecommerce stores. Price depends on the plan and your list size.
Listed A to Z, from kit.com and omnisend.com. Every figure below is quoted from those pages.
- Main price table
- Free, Creator, Pro
- Free option
- Free plan up to 10,000 subscribers
- Published prices
- Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers.
- Main price table
- Free, Standard, Pro
- Free option
- Free plan: 250 contacts, 500 monthly emails
- Published prices
- Free up to 250 contacts; Standard $11.20/mo and Pro $41.30/mo at 500 contacts when paying 3 months upfront.
How we checked: Prices quoted from each official pricing page: Kit checked Nov 10, 2026, Omnisend checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Kit lists 3 entries (Free, Creator, Pro); Omnisend lists 3 (Free, Standard, Pro).
- Lowest listed paid tier. Kit: Creator $33/mo. Omnisend: Standard $11.20/mo (paying 3 months upfront, 500 contacts). Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Kit: Free plan up to 10,000 subscribers. Omnisend: Free plan: 250 contacts, 500 monthly emails.
- How prices are quoted. Kit: “Plans (1,000 email subscribers, pay yearly)”. Omnisend: “Plans (USD, 251-500 contacts)”.
Kit plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | $0/mo | Free up to 10,000 subscribers; unlimited landing pages, forms and broadcasts |
| Creator | $33/mo | $390 billed yearly; unlimited visual automations and sequences |
| Pro | $50/mo (shown against $66) | $593 billed first year with an extra 25% off the first year; renews at the standard rate |
Paying yearly saves 17%. Paid plans have a 14-day free trial, no credit card required. Prices rise with subscriber count.
From kit.com, checked Nov 10, 2026. Full breakdown: Kit pricing.
Omnisend plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | $0/mo, no credit card required | 500 monthly emails, 250 contacts, 500 web push notifications |
| Standard | $48.00 for 3 months ($33.60 today with 30% off for paying 3 months upfront; shown as $11.20/mo) | 6,000 emails/mo, 500 contacts, unlimited web push; Omnisend Agent (2 tools) |
| Pro | $177.00 for 3 months ($123.90 today with 30% off; shown as $41.30/mo) | Unlimited monthly emails, 2,500 contacts, unlimited web push; Omnisend Agent Pro (5 tools); SMS from $0.007 |
After the 3 upfront months you are billed monthly. Pro can add global SMS credits (example shown: $50/mo for 5,882 SMS, $0.0085/SMS). Prices rise with list size.
From omnisend.com, checked Nov 10, 2026. Full breakdown: Omnisend pricing.
FAQ
How much does Kit cost?
Free up to 10,000 subscribers; Creator $33/mo ($390/yr) and Pro $50/mo first-year offer at 1,000 subscribers. (checked Nov 10, 2026).
How much does Omnisend cost?
Free up to 250 contacts; Standard $11.20/mo and Pro $41.30/mo at 500 contacts when paying 3 months upfront. (checked Nov 10, 2026).
Do Kit and Omnisend have a free option?
Kit: Free plan up to 10,000 subscribers. Omnisend: Free plan: 250 contacts, 500 monthly emails.
What is the cheapest paid plan, Kit or Omnisend?
Lowest listed paid tier: Kit Creator $33/mo; Omnisend Standard $11.20/mo (paying 3 months upfront, 500 contacts) (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Kit or Omnisend?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: kit.com (checked Nov 10, 2026) and omnisend.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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