Mailchimp vs Postmark: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Mailchimp is an email and SMS marketing platform. Paid plan prices start at the amounts below and rise with the number of contacts you have.
Postmark is a transactional email service. Its three paid plans start at 10,000 emails a month and differ by overage rate, retention and domains.
Listed A to Z, from mailchimp.com and postmarkapp.com. Every figure below is quoted from those pages.
- Main price table
- Free, Essentials, Standard, Premium
- Free option
- Free plan for under 250 contacts
- Published prices
- Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts.
- Main price table
- Free, Basic, Pro, Platform
- Free option
- Free: $0 (100 emails a month)
- Published prices
- Free 100 emails a month, Basic $15, Pro $16.50 and Platform $18 for 10,000 emails, overage per 1,000 and retention.
How we checked: Prices quoted from each official pricing page: Mailchimp checked Nov 10, 2026, Postmark checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Mailchimp lists 4 entries (Free, Essentials, Standard, Premium); Postmark lists 4 (Free, Basic, Pro, Platform).
- Lowest listed paid tier. Mailchimp: Essentials $13/mo. Postmark: Basic $15, price per month. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Mailchimp: Free plan for under 250 contacts. Postmark: Free: $0 (100 emails a month).
- How prices are quoted. Mailchimp: “Plans (USD)”. Postmark: “Plans (10,000 emails a month)”.
Mailchimp plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Under 250 contacts; sending is paused if the contact or email send limit is exceeded |
| Essentials | Starts at $13/month | Free for 14 days; testing and scheduling features |
| Standard | Starts at $20/month | Free for 14 days; automations, personalization and optimization tools |
| Premium | Starts at $350/month | Offer shown: $297.50 per month for 12 months; unlimited contacts and priority support |
"Save 15% on 5,000+ contacts" is shown on the paid plans. Overages apply if the contact or email send limit is exceeded. SMS is an add-on to paid plans in select countries. For more than 250,000 contacts, Mailchimp says to contact sales.
From mailchimp.com, checked Nov 10, 2026. Full breakdown: Mailchimp pricing.
Postmark plans and prices
| Plan | Price per month | Extra per 1,000 | Includes |
|---|---|---|---|
| Free | $0 (100 emails a month) | No overage | |
| Basic | $15 | $1.80 | 45-day retention, 5 domains |
| Pro | $16.50 | $1.30 | Retention up to 365 days, 10 domains, inbound |
| Platform | $18 | $1.20 | Unlimited domains, inbound |
From postmarkapp.com, checked Nov 10, 2026. Full breakdown: Postmark pricing.
FAQ
How much does Mailchimp cost?
Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts. (checked Nov 10, 2026).
How much does Postmark cost?
Free 100 emails a month, Basic $15, Pro $16.50 and Platform $18 for 10,000 emails, overage per 1,000 and retention. (checked Nov 10, 2026).
Do Mailchimp and Postmark have a free option?
Mailchimp: Free plan for under 250 contacts. Postmark: Free: $0 (100 emails a month).
What is the cheapest paid plan, Mailchimp or Postmark?
Lowest listed paid tier: Mailchimp Essentials $13/mo; Postmark Basic $15, price per month (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Mailchimp or Postmark?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: mailchimp.com (checked Nov 10, 2026) and postmarkapp.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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