beehiiv vs Mailchimp: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
beehiiv is a newsletter platform; every plan includes a newsletter, website, podcast, community and digital products.
Mailchimp is an email and SMS marketing platform. Paid plan prices start at the amounts below and rise with the number of contacts you have.
Listed A to Z, from beehiiv.com and mailchimp.com. Every figure below is quoted from those pages.
- Main price table
- Free, Lite, Pro, Enterprise
- Free option
- Free plan up to 2,500 subscribers
- Published prices
- Free up to 2,500 subscribers; Lite $49/mo and Pro $95/mo billed yearly at 1,000 subscribers; Enterprise custom.
- Main price table
- Free, Essentials, Standard, Premium
- Free option
- Free plan for under 250 contacts
- Published prices
- Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts.
How we checked: Prices quoted from each official pricing page: beehiiv checked Nov 10, 2026, Mailchimp checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. beehiiv lists 4 entries (Free, Lite, Pro, Enterprise); Mailchimp lists 4 (Free, Essentials, Standard, Premium).
- Lowest listed paid tier. beehiiv: Lite $49/mo (yearly, 1,000 subscribers). Mailchimp: Essentials $13/mo. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. beehiiv: Free plan up to 2,500 subscribers. Mailchimp: Free plan for under 250 contacts.
- How prices are quoted. beehiiv: “Plans (1,000 subscribers, billed yearly)”. Mailchimp: “Plans (USD)”.
beehiiv plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | $0, free forever | Up to 2,500 subscribers, unlimited email sends, landing pages, recommendation network, API and integrations; 1 team seat |
| Lite | $49/mo | Up to 100,000 subscribers; paid subscriptions (0% take rate), ad monetization, automations, beehiiv MCP, polls, A/B testing; 2 team seats |
| Pro | $95/mo | Up to 250,000 subscribers; remove beehiiv branding, webinars and coaching, advanced analytics, webhooks, dynamic content, 24/7 priority support; 10 team seats |
| Enterprise | Custom (contact sales) | SSO/SAML, dedicated IPs, customer success manager, concierge onboarding, custom rate limits; unlimited seats |
Prices shown are for 1,000 subscribers with yearly billing; a monthly option is also offered. Lite and Pro can be tried free with no credit card.
From beehiiv.com, checked Nov 10, 2026. Full breakdown: beehiiv pricing.
Mailchimp plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Under 250 contacts; sending is paused if the contact or email send limit is exceeded |
| Essentials | Starts at $13/month | Free for 14 days; testing and scheduling features |
| Standard | Starts at $20/month | Free for 14 days; automations, personalization and optimization tools |
| Premium | Starts at $350/month | Offer shown: $297.50 per month for 12 months; unlimited contacts and priority support |
"Save 15% on 5,000+ contacts" is shown on the paid plans. Overages apply if the contact or email send limit is exceeded. SMS is an add-on to paid plans in select countries. For more than 250,000 contacts, Mailchimp says to contact sales.
From mailchimp.com, checked Nov 10, 2026. Full breakdown: Mailchimp pricing.
FAQ
How much does beehiiv cost?
Free up to 2,500 subscribers; Lite $49/mo and Pro $95/mo billed yearly at 1,000 subscribers; Enterprise custom. (checked Nov 10, 2026).
How much does Mailchimp cost?
Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts. (checked Nov 10, 2026).
Do beehiiv and Mailchimp have a free option?
beehiiv: Free plan up to 2,500 subscribers. Mailchimp: Free plan for under 250 contacts.
What is the cheapest paid plan, beehiiv or Mailchimp?
Lowest listed paid tier: beehiiv Lite $49/mo (yearly, 1,000 subscribers); Mailchimp Essentials $13/mo (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, beehiiv or Mailchimp?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: beehiiv.com (checked Nov 10, 2026) and mailchimp.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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