HubSpot vs Mailchimp: pricing compared
Updated 2026-11-11 · listed A to Z, not ranked
HubSpot Marketing Hub lists Free tools at $0/mo, Starter at $20/seat/mo with a limited-time new-customer price starting at $7/seat/mo, Professional starting at $800/mo (also listed at $890/mo) including 3 Core Seats plus required $3,000 onboarding, and Enterprise starting at $3,600/mo plus required $7,000 onboarding.
Mailchimp’s marketing pricing page lists a basic Free plan for under 250 contacts, Essentials starting at $13/month, and Standard starting at $20/month, each after a 14-day free trial for eligible customers. Premium is shown starting at $350/month, or $297.50 per month for 12 months. Prices vary with contact count, and a Pay As You Go credit option is available for infrequent senders.
Listed A to Z, from hubspot.com and mailchimp.com. Every figure below is quoted from those pages.
- Plans or pricing model
- Marketing Hub Free, Starter, Professional, Enterprise
- Free option
- Free $0/mo, up to 2 users
- Published prices
- Starter listed at $20/seat/mo, limited-time new-customer from $7/seat/mo. Professional starts at $800/mo ($890/mo also listed) with 3 Core Seats and required $3,000 onboarding. Enterprise starts at $3,600/mo with 5 Core Seats and required $7,000 onboarding.
- Plans or pricing model
- Free, Essentials, Standard, Premium, plus Pay As You Go
- Free option
- Basic Free plan for under 250 contacts
- Published prices
- Essentials starts at $13/month; Standard starts at $20/month (14-day trial on Essentials and Standard for eligible new customers). Premium starts at $350/month, or $297.50/month for 12 months. Prices rise with contacts. Pay As You Go buys email credits instead of a recurring plan. 15% nonprofit discount is offered.
How we checked: Prices quoted from each official page: HubSpot checked Nov 11, 2026, Mailchimp checked Nov 11, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- How they bill. HubSpot Marketing Hub is priced per seat or as a starting hub fee, with one-time onboarding on higher tiers. Mailchimp is priced by plan and contact count, with a Pay As You Go credit option.
- Lowest listed paid price. HubSpot Starter is listed at $20/seat/mo (limited-time from $7/seat/mo). Mailchimp Essentials starts at $13/month, depending on contacts. Units differ.
- Free option. HubSpot Free is $0/mo for up to 2 users. Mailchimp’s basic Free plan is for under 250 contacts.
We do not pick a winner.
FAQ
How much does HubSpot cost?
Marketing Hub Free $0/mo; Starter listed at $20/seat/mo (limited-time new-customer from $7/seat/mo); Professional from $800/mo plus $3,000 onboarding; Enterprise from $3,600/mo plus $7,000 onboarding (checked Nov 11, 2026).
How much does Mailchimp cost?
Free plan under 250 contacts; Essentials starts at $13/month after a 14-day trial; Standard starts at $20/month after a 14-day trial; Premium starts at $350/month, or $297.50/month when billed for 12 months. Prices depend on contact count (checked Nov 11, 2026).
Do HubSpot and Mailchimp have a free option?
HubSpot: Free $0/mo for up to 2 users. Mailchimp: Basic Free plan if you have fewer than 250 contacts.
What is the lowest listed paid price for HubSpot or Mailchimp?
Lowest listed paid figures: HubSpot Starter listed at $20/seat/mo, with a limited-time new-customer starting price of $7/seat/mo; Mailchimp Essentials starts at $13/month (after a 14-day trial; price depends on contacts) (as quoted on each official page). Billing units differ, so compare what each includes.
Which is better, HubSpot or Mailchimp?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own page: hubspot.com/pricing/marketing and mailchimp.com/pricing/marketing (checked Nov 11, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-11)
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