HubSpot vs Klaviyo: pricing compared
Updated 2026-11-11 · listed A to Z, not ranked
HubSpot’s Marketing software pricing page lists Free tools at $0/mo (up to 2 users), Starter at $20/seat/mo with a limited-time new-customer price starting at $7/seat/mo, Professional starting at $800/mo (also listed at $890/mo depending on billing period) including 3 Core Seats, and Enterprise starting at $3,600/mo including 5 Core Seats. Professional and Enterprise list required one-time onboarding fees of $3,000 and $7,000.
Klaviyo prices by active profiles. Official figures at 500 active profiles: Email $20/month (5,000 emails) and Marketing $25/month, with a limited-time first month at $1 for an eligible Marketing plan (up to 5,000 active profiles). The free plan covers up to 250 active profiles and 500 emails per month.
Listed A to Z, from hubspot.com and klaviyo.com. Every figure below is quoted from those pages.
- Plans or pricing model
- Marketing Hub Free, Starter, Professional, Enterprise
- Free option
- Free $0/mo, up to 2 users, no credit card required
- Published prices
- Starter listed at $20/seat/mo, with a limited-time new-customer starting price of $7/seat/mo (500 HubSpot Credits, 1,000 marketing contacts). Professional starts at $800/mo ($890/mo also listed), 3 Core Seats, additional seats from $45/mo, 2,000 marketing contacts, plus required $3,000 Professional Onboarding. Enterprise starts at $3,600/mo, 5 Core Seats, additional seats from $75/mo, plus required $7,000 Enterprise Onboarding.
- Plans or pricing model
- Free, Email, Marketing, Custom
- Free option
- Free up to 250 active profiles and 500 emails per month, plus $5 of Composer usage and $5 of mobile messages per month
- Published prices
- At 500 active profiles: Email $20/month (5,000 emails); Marketing $25/month, with a limited-time first month $1 offer for eligible Marketing plans up to 5,000 profiles. Custom pricing over 150,000 profiles. Prices rise with profile count.
How we checked: Prices quoted from each official page: HubSpot checked Nov 11, 2026, Klaviyo checked Nov 11, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- How they bill. HubSpot Marketing Hub is billed per seat or as a hub starting price, with required onboarding fees on Professional and Enterprise. Klaviyo is billed by active profiles, and the public table we quoted is at 500 profiles.
- Lowest listed paid figures. HubSpot Starter is listed at $20/seat/mo (limited-time new-customer from $7/seat/mo). Klaviyo Email is $20/month at 500 profiles. These are not the same unit of value.
- Free option. Both have a free plan, with different limits (HubSpot: up to 2 users; Klaviyo: 250 active profiles and 500 emails).
We do not pick a winner.
FAQ
How much does HubSpot cost?
Marketing Hub: Free $0/mo (up to 2 users); Starter listed at $20/seat/mo, with a limited-time new-customer price starting at $7/seat/mo; Professional starts at $800/mo ($890/mo also listed) including 3 Core Seats, plus required $3,000 Professional Onboarding; Enterprise starts at $3,600/mo including 5 Core Seats, plus required $7,000 Enterprise Onboarding (checked Nov 11, 2026).
How much does Klaviyo cost?
Free up to 250 active profiles and 500 emails/month; Email $20/month and Marketing $25/month at 500 active profiles (limited-time first month $1 on an eligible Marketing plan, up to 5,000 profiles) (checked Nov 11, 2026).
Do HubSpot and Klaviyo have a free option?
HubSpot: Free Marketing tools at $0/mo, free for up to 2 users. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
What is the lowest listed paid price for HubSpot or Klaviyo?
Lowest listed paid figures: HubSpot Starter listed at $20/seat/mo, with a limited-time new-customer starting price of $7/seat/mo; Klaviyo Email $20/month at 500 active profiles (as quoted on each official page). Billing units differ, so compare what each includes.
Which is better, HubSpot or Klaviyo?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own page: hubspot.com/pricing/marketing and klaviyo.com/pricing (checked Nov 11, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-11)
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