YourAITools

Mailchimp alternatives: email and newsletter tools

Updated Nov 11, 2026. Listed A to Z, not ranked. Prices change often: confirm with each provider.

Mailchimp’s official marketing pricing page lists a basic Free plan for under 250 contacts, Essentials starting at $13/month, Standard starting at $20/month (14-day trials on those paid plans for eligible customers), and Premium starting at $350/month, or $297.50/month when billed for 12 months. Prices depend on contact count. Pay As You Go credits are available for infrequent senders.

If you want another email platform or a newsletter host, these official options are listed A to Z. Head-to-heads: HubSpot vs Mailchimp, HubSpot vs Klaviyo, beehiiv vs Substack.

Published plan prices (for reference)

ProviderPublished pricingNotes
beehiivFree $0; Lite $49/mo yearly billing; Pro $95/mo yearly billing0% take rate on paid subscriptions on Lite; plus Stripe 2.9% + $0.30
HubSpotFree $0/mo; Starter listed at $20/seat/mo (promo from $7)Professional from $800/mo plus $3,000 onboarding; Enterprise from $3,600/mo
KlaviyoFree up to 250 profiles; Email $20/mo and Marketing $25/mo at 500 profilesLimited-time first month $1 on eligible Marketing plans
MailchimpFree under 250 contacts; Essentials from $13/mo; Standard from $20/moPremium from $350/mo, or $297.50/mo for 12 months; prices vary by contacts
SubstackWriters keep 90% of revenue minus credit card feesNo monthly platform fee listed on the going-paid page

Quoted from each provider’s official pricing page on Nov 11, 2026.

Choosing an alternative

  • Email and CRM marketing: Klaviyo prices by active profiles; HubSpot Marketing Hub prices by seat or hub tier.
  • Newsletter platforms: beehiiv sells Free/Lite/Pro plans with a 0% take rate on Lite subscriptions (plus Stripe fees). Substack takes a 10% revenue share (writers keep 90%) minus card fees, with no monthly platform fee listed on its going-paid page.

We list them A to Z, not ranked.

FAQ

How much does Mailchimp cost?
The official marketing pricing page lists a Free plan under 250 contacts, Essentials starting at $13/month, Standard starting at $20/month, and Premium starting at $350/month (or $297.50/month for 12 months). Prices depend on contacts (Nov 11, 2026).
What is a good Mailchimp alternative?
Klaviyo and HubSpot are other marketing platforms with official public plans. beehiiv and Substack are newsletter-style options with different fee models. We list them A to Z, not ranked.

Sources (read Nov 11, 2026): mailchimp.com/pricing/marketing/ · www.klaviyo.com/pricing · www.hubspot.com/pricing/marketing · www.beehiiv.com/pricing · substack.com/going-paid

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