Klaviyo vs Mailchimp: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Klaviyo is a marketing platform for email, SMS and mobile messages, reviews and customer service. Price depends on your number of active profiles (contacts you can market to).
Mailchimp is an email and SMS marketing platform. Paid plan prices start at the amounts below and rise with the number of contacts you have.
Listed A to Z, from klaviyo.com and mailchimp.com. Every figure below is quoted from those pages.
- Main price table
- Free, Email, Marketing, Custom
- Free option
- Free plan up to 250 active profiles and 500 emails per month
- Published prices
- Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer).
- Main price table
- Free, Essentials, Standard, Premium
- Free option
- Free plan for under 250 contacts
- Published prices
- Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts.
How we checked: Prices quoted from each official pricing page: Klaviyo checked Nov 10, 2026, Mailchimp checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Klaviyo lists 4 entries (Free, Email, Marketing, Custom); Mailchimp lists 4 (Free, Essentials, Standard, Premium).
- Lowest listed paid tier. Klaviyo: Email USD 20/month (500 active profiles). Mailchimp: Essentials $13/mo. Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Klaviyo: Free plan up to 250 active profiles and 500 emails per month. Mailchimp: Free plan for under 250 contacts.
- How prices are quoted. Klaviyo: “Plans (USD, 500 active profiles)”. Mailchimp: “Plans (USD)”.
Klaviyo plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | Free | Up to 250 active profiles and 500 emails per month; $5 of Composer usage and $5 of mobile messages per month |
| USD 20/month | 500 active profiles, 5,000 emails per month | |
| Marketing | USD 25/month (limited-time offer: first month $1) | 500 active profiles, 5,000 emails per month, plus social marketing, reviews (no order limit) and Customer Hub for 500 profiles |
| Custom | Talk to sales | Over 150,000 active profiles; volume pricing across every product |
The page lets you select 500 to 150,000+ active profiles; prices rise with profile count. The $1 first month applies to an eligible Marketing plan for up to 5,000 active profiles (see Klaviyo terms).
From klaviyo.com, checked Nov 10, 2026. Full breakdown: Klaviyo pricing.
Mailchimp plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Under 250 contacts; sending is paused if the contact or email send limit is exceeded |
| Essentials | Starts at $13/month | Free for 14 days; testing and scheduling features |
| Standard | Starts at $20/month | Free for 14 days; automations, personalization and optimization tools |
| Premium | Starts at $350/month | Offer shown: $297.50 per month for 12 months; unlimited contacts and priority support |
"Save 15% on 5,000+ contacts" is shown on the paid plans. Overages apply if the contact or email send limit is exceeded. SMS is an add-on to paid plans in select countries. For more than 250,000 contacts, Mailchimp says to contact sales.
From mailchimp.com, checked Nov 10, 2026. Full breakdown: Mailchimp pricing.
FAQ
How much does Klaviyo cost?
Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer). (checked Nov 10, 2026).
How much does Mailchimp cost?
Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts. (checked Nov 10, 2026).
Do Klaviyo and Mailchimp have a free option?
Klaviyo: Free plan up to 250 active profiles and 500 emails per month. Mailchimp: Free plan for under 250 contacts.
What is the cheapest paid plan, Klaviyo or Mailchimp?
Lowest listed paid tier: Klaviyo Email USD 20/month (500 active profiles); Mailchimp Essentials $13/mo (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Klaviyo or Mailchimp?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: klaviyo.com (checked Nov 10, 2026) and mailchimp.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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