Mailchimp vs Omnisend: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Mailchimp is an email and SMS marketing platform. Paid plan prices start at the amounts below and rise with the number of contacts you have.
Omnisend is an email and SMS marketing platform for ecommerce stores. Price depends on the plan and your list size.
Listed A to Z, from mailchimp.com and omnisend.com. Every figure below is quoted from those pages.
- Main price table
- Free, Essentials, Standard, Premium
- Free option
- Free plan for under 250 contacts
- Published prices
- Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts.
- Main price table
- Free, Standard, Pro
- Free option
- Free plan: 250 contacts, 500 monthly emails
- Published prices
- Free up to 250 contacts; Standard $11.20/mo and Pro $41.30/mo at 500 contacts when paying 3 months upfront.
How we checked: Prices quoted from each official pricing page: Mailchimp checked Nov 10, 2026, Omnisend checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Mailchimp lists 4 entries (Free, Essentials, Standard, Premium); Omnisend lists 3 (Free, Standard, Pro).
- Lowest listed paid tier. Mailchimp: Essentials $13/mo. Omnisend: Standard $11.20/mo (paying 3 months upfront, 500 contacts). Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Mailchimp: Free plan for under 250 contacts. Omnisend: Free plan: 250 contacts, 500 monthly emails.
- How prices are quoted. Mailchimp: “Plans (USD)”. Omnisend: “Plans (USD, 251-500 contacts)”.
Mailchimp plans and prices
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Under 250 contacts; sending is paused if the contact or email send limit is exceeded |
| Essentials | Starts at $13/month | Free for 14 days; testing and scheduling features |
| Standard | Starts at $20/month | Free for 14 days; automations, personalization and optimization tools |
| Premium | Starts at $350/month | Offer shown: $297.50 per month for 12 months; unlimited contacts and priority support |
"Save 15% on 5,000+ contacts" is shown on the paid plans. Overages apply if the contact or email send limit is exceeded. SMS is an add-on to paid plans in select countries. For more than 250,000 contacts, Mailchimp says to contact sales.
From mailchimp.com, checked Nov 10, 2026. Full breakdown: Mailchimp pricing.
Omnisend plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | $0/mo, no credit card required | 500 monthly emails, 250 contacts, 500 web push notifications |
| Standard | $48.00 for 3 months ($33.60 today with 30% off for paying 3 months upfront; shown as $11.20/mo) | 6,000 emails/mo, 500 contacts, unlimited web push; Omnisend Agent (2 tools) |
| Pro | $177.00 for 3 months ($123.90 today with 30% off; shown as $41.30/mo) | Unlimited monthly emails, 2,500 contacts, unlimited web push; Omnisend Agent Pro (5 tools); SMS from $0.007 |
After the 3 upfront months you are billed monthly. Pro can add global SMS credits (example shown: $50/mo for 5,882 SMS, $0.0085/SMS). Prices rise with list size.
From omnisend.com, checked Nov 10, 2026. Full breakdown: Omnisend pricing.
FAQ
How much does Mailchimp cost?
Free under 250 contacts, Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo; price rises with contacts. (checked Nov 10, 2026).
How much does Omnisend cost?
Free up to 250 contacts; Standard $11.20/mo and Pro $41.30/mo at 500 contacts when paying 3 months upfront. (checked Nov 10, 2026).
Do Mailchimp and Omnisend have a free option?
Mailchimp: Free plan for under 250 contacts. Omnisend: Free plan: 250 contacts, 500 monthly emails.
What is the cheapest paid plan, Mailchimp or Omnisend?
Lowest listed paid tier: Mailchimp Essentials $13/mo; Omnisend Standard $11.20/mo (paying 3 months upfront, 500 contacts) (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Mailchimp or Omnisend?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: mailchimp.com (checked Nov 10, 2026) and omnisend.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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