ActiveCampaign vs Klaviyo: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
ActiveCampaign is a marketing automation platform. Price depends on the plan and your number of contacts; every plan includes Active Intelligence credits.
Klaviyo is a marketing platform for email, SMS and mobile messages, reviews and customer service. Price depends on your number of active profiles (contacts you can market to).
Listed A to Z, from activecampaign.com and klaviyo.com. Every figure below is quoted from those pages.
- Main price table
- Starter, Plus, Pro, Enterprise
- Free option
- None in the published plan table
- Published prices
- Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo.
- Main price table
- Free, Email, Marketing, Custom
- Free option
- Free plan up to 250 active profiles and 500 emails per month
- Published prices
- Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer).
How we checked: Prices quoted from each official pricing page: ActiveCampaign checked Nov 10, 2026, Klaviyo checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. ActiveCampaign lists 4 entries (Starter, Plus, Pro, Enterprise); Klaviyo lists 4 (Free, Email, Marketing, Custom).
- Lowest listed paid tier. ActiveCampaign: Starter $15/month (yearly, 1,000 contacts). Klaviyo: Email USD 20/month (500 active profiles). Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. ActiveCampaign: none in the published plan table. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
- How prices are quoted. ActiveCampaign: “Plans (1,000 contacts, billed yearly)”. Klaviyo: “Plans (USD, 500 active profiles)”.
ActiveCampaign plans and prices
| Plan | Starts at | Includes |
|---|---|---|
| Starter | $15/month | 10,000 email sends/month, 1 user seat, multi-step automation, 250+ templates, 15 active business goals |
| Plus | $49/month | 10,000 email sends/month, 1 user seat, cross-channel marketing, generative AI, landing pages, 25 active business goals |
| Pro | $79/month | 12,000 email sends/month, 3 user seats, predictive sending, conditional content, advanced segmentation, attribution, 200 active business goals |
| Enterprise | $145/month | 15,000 email sends/month, 5 user seats, SSO and HIPAA support, custom objects, premium CRM integrations, dedicated account team, uptime SLA |
The page lets you pick 1,000 to more than 50,000 contacts; prices rise with contacts. ActiveCampaign offers a 30-day money-back guarantee on results.
From activecampaign.com, checked Nov 10, 2026. Full breakdown: ActiveCampaign pricing.
Klaviyo plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | Free | Up to 250 active profiles and 500 emails per month; $5 of Composer usage and $5 of mobile messages per month |
| USD 20/month | 500 active profiles, 5,000 emails per month | |
| Marketing | USD 25/month (limited-time offer: first month $1) | 500 active profiles, 5,000 emails per month, plus social marketing, reviews (no order limit) and Customer Hub for 500 profiles |
| Custom | Talk to sales | Over 150,000 active profiles; volume pricing across every product |
The page lets you select 500 to 150,000+ active profiles; prices rise with profile count. The $1 first month applies to an eligible Marketing plan for up to 5,000 active profiles (see Klaviyo terms).
From klaviyo.com, checked Nov 10, 2026. Full breakdown: Klaviyo pricing.
FAQ
How much does ActiveCampaign cost?
Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo. (checked Nov 10, 2026).
How much does Klaviyo cost?
Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer). (checked Nov 10, 2026).
Do ActiveCampaign and Klaviyo have a free option?
ActiveCampaign: none in the published plan table. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
What is the cheapest paid plan, ActiveCampaign or Klaviyo?
Lowest listed paid tier: ActiveCampaign Starter $15/month (yearly, 1,000 contacts); Klaviyo Email USD 20/month (500 active profiles) (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, ActiveCampaign or Klaviyo?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: activecampaign.com (checked Nov 10, 2026) and klaviyo.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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