beehiiv vs Klaviyo: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
beehiiv is a newsletter platform; every plan includes a newsletter, website, podcast, community and digital products.
Klaviyo is a marketing platform for email, SMS and mobile messages, reviews and customer service. Price depends on your number of active profiles (contacts you can market to).
Listed A to Z, from beehiiv.com and klaviyo.com. Every figure below is quoted from those pages.
- Main price table
- Free, Lite, Pro, Enterprise
- Free option
- Free plan up to 2,500 subscribers
- Published prices
- Free up to 2,500 subscribers; Lite $49/mo and Pro $95/mo billed yearly at 1,000 subscribers; Enterprise custom.
- Main price table
- Free, Email, Marketing, Custom
- Free option
- Free plan up to 250 active profiles and 500 emails per month
- Published prices
- Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer).
How we checked: Prices quoted from each official pricing page: beehiiv checked Nov 10, 2026, Klaviyo checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. beehiiv lists 4 entries (Free, Lite, Pro, Enterprise); Klaviyo lists 4 (Free, Email, Marketing, Custom).
- Lowest listed paid tier. beehiiv: Lite $49/mo (yearly, 1,000 subscribers). Klaviyo: Email USD 20/month (500 active profiles). Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. beehiiv: Free plan up to 2,500 subscribers. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
- How prices are quoted. beehiiv: “Plans (1,000 subscribers, billed yearly)”. Klaviyo: “Plans (USD, 500 active profiles)”.
beehiiv plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | $0, free forever | Up to 2,500 subscribers, unlimited email sends, landing pages, recommendation network, API and integrations; 1 team seat |
| Lite | $49/mo | Up to 100,000 subscribers; paid subscriptions (0% take rate), ad monetization, automations, beehiiv MCP, polls, A/B testing; 2 team seats |
| Pro | $95/mo | Up to 250,000 subscribers; remove beehiiv branding, webinars and coaching, advanced analytics, webhooks, dynamic content, 24/7 priority support; 10 team seats |
| Enterprise | Custom (contact sales) | SSO/SAML, dedicated IPs, customer success manager, concierge onboarding, custom rate limits; unlimited seats |
Prices shown are for 1,000 subscribers with yearly billing; a monthly option is also offered. Lite and Pro can be tried free with no credit card.
From beehiiv.com, checked Nov 10, 2026. Full breakdown: beehiiv pricing.
Klaviyo plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | Free | Up to 250 active profiles and 500 emails per month; $5 of Composer usage and $5 of mobile messages per month |
| USD 20/month | 500 active profiles, 5,000 emails per month | |
| Marketing | USD 25/month (limited-time offer: first month $1) | 500 active profiles, 5,000 emails per month, plus social marketing, reviews (no order limit) and Customer Hub for 500 profiles |
| Custom | Talk to sales | Over 150,000 active profiles; volume pricing across every product |
The page lets you select 500 to 150,000+ active profiles; prices rise with profile count. The $1 first month applies to an eligible Marketing plan for up to 5,000 active profiles (see Klaviyo terms).
From klaviyo.com, checked Nov 10, 2026. Full breakdown: Klaviyo pricing.
FAQ
How much does beehiiv cost?
Free up to 2,500 subscribers; Lite $49/mo and Pro $95/mo billed yearly at 1,000 subscribers; Enterprise custom. (checked Nov 10, 2026).
How much does Klaviyo cost?
Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer). (checked Nov 10, 2026).
Do beehiiv and Klaviyo have a free option?
beehiiv: Free plan up to 2,500 subscribers. Klaviyo: Free plan up to 250 active profiles and 500 emails per month.
What is the cheapest paid plan, beehiiv or Klaviyo?
Lowest listed paid tier: beehiiv Lite $49/mo (yearly, 1,000 subscribers); Klaviyo Email USD 20/month (500 active profiles) (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, beehiiv or Klaviyo?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: beehiiv.com (checked Nov 10, 2026) and klaviyo.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
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