Klaviyo vs Omnisend: email marketing pricing compared
Updated 2026-11-10 · listed A to Z, not ranked
Klaviyo is a marketing platform for email, SMS and mobile messages, reviews and customer service. Price depends on your number of active profiles (contacts you can market to).
Omnisend is an email and SMS marketing platform for ecommerce stores. Price depends on the plan and your list size.
Listed A to Z, from klaviyo.com and omnisend.com. Every figure below is quoted from those pages.
- Main price table
- Free, Email, Marketing, Custom
- Free option
- Free plan up to 250 active profiles and 500 emails per month
- Published prices
- Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer).
- Main price table
- Free, Standard, Pro
- Free option
- Free plan: 250 contacts, 500 monthly emails
- Published prices
- Free up to 250 contacts; Standard $11.20/mo and Pro $41.30/mo at 500 contacts when paying 3 months upfront.
How we checked: Prices quoted from each official pricing page: Klaviyo checked Nov 10, 2026, Omnisend checked Nov 10, 2026. Taxes, usage overages and promotions can change what you pay; confirm with each provider before you buy.
How they compare
- Main price table. Klaviyo lists 4 entries (Free, Email, Marketing, Custom); Omnisend lists 3 (Free, Standard, Pro).
- Lowest listed paid tier. Klaviyo: Email USD 20/month (500 active profiles). Omnisend: Standard $11.20/mo (paying 3 months upfront, 500 contacts). Billing terms differ (per user or flat, monthly or annual), so check what each tier includes below.
- Free option. Klaviyo: Free plan up to 250 active profiles and 500 emails per month. Omnisend: Free plan: 250 contacts, 500 monthly emails.
- How prices are quoted. Klaviyo: “Plans (USD, 500 active profiles)”. Omnisend: “Plans (USD, 251-500 contacts)”.
Klaviyo plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | Free | Up to 250 active profiles and 500 emails per month; $5 of Composer usage and $5 of mobile messages per month |
| USD 20/month | 500 active profiles, 5,000 emails per month | |
| Marketing | USD 25/month (limited-time offer: first month $1) | 500 active profiles, 5,000 emails per month, plus social marketing, reviews (no order limit) and Customer Hub for 500 profiles |
| Custom | Talk to sales | Over 150,000 active profiles; volume pricing across every product |
The page lets you select 500 to 150,000+ active profiles; prices rise with profile count. The $1 first month applies to an eligible Marketing plan for up to 5,000 active profiles (see Klaviyo terms).
From klaviyo.com, checked Nov 10, 2026. Full breakdown: Klaviyo pricing.
Omnisend plans and prices
| Plan | Price | Includes |
|---|---|---|
| Free | $0/mo, no credit card required | 500 monthly emails, 250 contacts, 500 web push notifications |
| Standard | $48.00 for 3 months ($33.60 today with 30% off for paying 3 months upfront; shown as $11.20/mo) | 6,000 emails/mo, 500 contacts, unlimited web push; Omnisend Agent (2 tools) |
| Pro | $177.00 for 3 months ($123.90 today with 30% off; shown as $41.30/mo) | Unlimited monthly emails, 2,500 contacts, unlimited web push; Omnisend Agent Pro (5 tools); SMS from $0.007 |
After the 3 upfront months you are billed monthly. Pro can add global SMS credits (example shown: $50/mo for 5,882 SMS, $0.0085/SMS). Prices rise with list size.
From omnisend.com, checked Nov 10, 2026. Full breakdown: Omnisend pricing.
FAQ
How much does Klaviyo cost?
Free up to 250 active profiles; Email from $20/mo and Marketing from $25/mo at 500 profiles (first month $1 offer). (checked Nov 10, 2026).
How much does Omnisend cost?
Free up to 250 contacts; Standard $11.20/mo and Pro $41.30/mo at 500 contacts when paying 3 months upfront. (checked Nov 10, 2026).
Do Klaviyo and Omnisend have a free option?
Klaviyo: Free plan up to 250 active profiles and 500 emails per month. Omnisend: Free plan: 250 contacts, 500 monthly emails.
What is the cheapest paid plan, Klaviyo or Omnisend?
Lowest listed paid tier: Klaviyo Email USD 20/month (500 active profiles); Omnisend Standard $11.20/mo (paying 3 months upfront, 500 contacts) (as quoted on each pricing page). Billing units differ, so compare what each includes.
Which is better, Klaviyo or Omnisend?
We do not pick a winner. The two price and package their products differently; the tables above quote each official pricing page so you can match a plan to your own usage.
Where do these prices come from?
Each vendor's own pricing page: klaviyo.com (checked Nov 10, 2026) and omnisend.com (checked Nov 10, 2026). Prices change; confirm on the vendor's page before you buy.
Sources (official pages, read 2026-11-10)
Spot something out of date? Email hello@youraitools.co and we’ll fix it.